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When Not in Rome, Don't Do as the Romans Do
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When Not in Rome, Don't Do as the Romans Do
A CandyD Italian in Emerging Markets

First Edition
  • Stefano Pelle - Managing Director, Piaggio India, Motoplex concept showroom, Kochi
Critical Acclaim


March 2013 | 252 pages | SAGE Publications Pvt. Ltd
"Two suitcases and the telephone numbers of two friends of friends: this was what I was carrying when I landed in India on October 22, 1998. What an irony in the fact that just a few years earlier, while boarding a plane from New Delhi to Rome, I had promised to myself not to go back to India, at least not until my retirement age."

But as fate would have it, Stefano Pelle eventually returns to post-liberalized India as an expatriate working for the Perfetti Van Melle Group and what starts from there is a journey through emerging markets.

At the heart of Stefano's psyche and his management beliefs are innumerable situations when a one-sided biased perspective would have led to failure in business deals or problems in personal life; more so being an Italian married to an Indian wife, currently settled in the Middle East and with responsibility over a geographical area extending from Bangladesh to Senegal. Overall, the story wrought here is one of hard work, ambition, and success.

Prologue  
My Pre-expatriate Life  
Italy and India: So Different and So Similar  
Welcome to India  
Working in India  
The Perfetti Van Melle India Success  
Conquering South Asia  
An Indo-Italian Wedding  
The Russian Roulette  
Settling Down in the Middle East  
Real Estate and Emerging Markets  
Starting up in the Dark Continent  
The BRICs over the Past Decade  
Epilogue  

When Not in Rome, Don't Do as the Romans Do is part memoir, part window into the history and culture of a country on the rise, part romance novel, and is extremely entertaining. 

The Business Standard, 1 May 2013

A great read for those interested in ground view of how different markets behave and how to relate successfully to them.

Business India, 14 April 2013

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ISBN: 9788132110873
£15.99