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Visual Methods in Social Research
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Visual Methods in Social Research

Second Edition


May 2015 | 208 pages | SAGE Publications Ltd
The Second Edition of this popular text confirms the book’s status as an important forerunner in the field of visual methods.

Combining the theoretical, practical and technical the authors discuss changing technologies, the role of the internet and the impact of social media. Presenting an interdisciplinary guide to visual methods they explore both the creation and interpretation of visual images and their use within different methodological approaches.

This clear, articulate book is full of practical tips on publishing and presenting the results of visual research and how to use film and photographic archives.

This book will be an indispensable guide for anyone using or creating visual images in their research.
 
READING PICTURES
The trouble with pictures

 
An introductory example

 
Unnatural vision

 
Reading narratives

 
Formal readings

 
Planning a research project with visual methods

 
 
ENCOUNTERING THE VISUAL
On Television

 
Visual forms produced I: representations of society

 
Interpreting Forest of Bliss

 
Still and moving images

 
Visual forms produced II: representations of knowledge

 
Visualisation

 
Networks

 
Diagrams of Nuer lineages

 
Visual forms encountered

 
Encountering 'indigenous' media

 
The image as evidence

 
'Us' and 'them'?

 
 
MATERIAL VISION
Object and representation

 
The materiality of visual forms

 
Displaying family photographs

 
Exchanged goods

 
Market exchange

 
Size matters

 
Transformations: digitisation and computer-based media

 
Digital manipulation

 
Digital pornography: constraining the virtual

 
Digital pornography: exchange and circulation

 
 
RESEARCH STRATEGIES
Silk thread to plastic bags

 
Researching image use and production in social contexts

 
Watching television

 
Soap opera in India and Egypt

 
Television as social presence

 
Doing things with photographs and films

 
Photo-elicitation with archival images

 
Photo-elicitation with contemporary images

 
Learning from photo-elicitation

 
Film-elicitation

 
Working with archival material

 
Photographic archives and picture libraries

 
Film archives

 
 
MAKING IMAGES
Observing

 
Creating images for research

 
Documentation

 
A ladder climbed then discarded

 
Documentary exploration

 
Documentary control

 
Collaborative projects

 
Indigenous media collaborations

 
Collaborative after effects

 
Ethics and visual research

 
Ethical review

 
Permissions

 
Returning images

 
 
PRESENTING RESEARCH RESULTS
Audiences

 
Presenting photographs

 
The photographic essay

 
Presenting ethnographic and other films

 
Study guides and other contextualisation

 
Databases and digital images

 
Can computer see?

 
Multimedia projects

 
Interacting with Yanomamo

 
Copyright

 
 
PERSPECTIVES ON VISUAL RESEARCH
The state of visual research

 
The place of visual research

 
The nature of visual research

 

This continues to be a key text for work with and on the visual. Highly recommended and not to be missed by anybody wanting to understand what images mean, both practically and theoretically.

Arnd Schneider
Department of Social Anthropology, University of Oslo

A classic text for undergraduates and practitioners interested in using visual materials in social research. The emphasis on theory and practice makes it an enduring work for anyone approaching visual sociology or visual anthropology.

John Aitken
JOMEC, UClan

This excellent new edition provides a clearly structured and accessible introduction to the research potential of the visual, as both object of study and method. It is richly illustrated with examples, from archival photographs and ethnographic films to new social media, which demonstrate how a critical and reflexive visual sensibility can expand the social research imagination.

Darren Newbury
Professor of Photographic History, University of Brighton

This revised edition of Visual Methods in Social Research builds on earlier strengths with a series of welcome and contemporary updates. Well structured, engagingly written and full of helpful methodological scaffolding, this enjoyable guide will be of great help to scholars and students committed to developing their visual literacy.

Mark Turin
Associate Professor, University of British Columbia

The book sets out to provide views from an anthropological base, in relation to the visual, that would be useful for researchers across diverse disciplines such as sociology, education, health, and cultural geography. The first edition of Visual Methods in Social Research was presented to readers where the visual path was less travelled, now it has become a path far more travelled, across disciplines and approaches. For this reason, a second edition was timely and I am sure that it will provide a useful map and guide for students, researchers and practitioners who incorporate visual materials in their projects. ????????????????????? ???????????

William G Feighery
Visual Methodologies

This is a really interesting and practical book for students interested in conducting visual research methods. It is also very accessible to students who are new to research.

Dr Cristina Costa
Department of Education, University of The West of England
November 15, 2018

Visual Methodologies by Gillian Rose is one of the best introductions to the field of visual analysis. It provides a good overview of different methods and methodological approaches, while also critically assessing them from the author's own standpoint. The fourth edition is again expanded by many chapters and I think it is wonderful to see how the author further develops her theoretical approach towards the visual. The clear language and the many examples provided throughout the book make it a wonderful and interesting read, not only for those interested in researching the visual.

Ms Dorothea Born
Science and Technology Studies, University of Vienna
February 4, 2017

Not suitable to curriculum.

Professor Ewald Mittelstaedt
Engineering and Business Managment, South Westphalia University of Applied Sciences
November 26, 2016

The front cover for this book is really apt and really makes you want to engage further. Likewise within the text the pictures provide really good links to the text. This book is really useful as I am trying to encourage students to use more creative approaches in their dissertation methodology.

Mrs Claire Kathryn Pescott
Early Years and Education, University of South Wales (Glamorgan)
September 16, 2016

This is a very good book which I shall be recommending to students who wish to undertake visual research, however it is not so useful for students whose main task is a literature review of research.

Miss Suzanne Dawn Spooner
Cardiff School Of Health Sciences, Cardiff Metropolitan University
September 13, 2016

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Visual Methods in Social Research: Encountering the Visual


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