You are here

PLEASE NOTE: Sage UK Distribution including UK Books Customer Services will be closed for a stocktake from 27th November to 29th November. This affects only book orders and queries from the UK. Any orders placed during this period, or queries emailed, will be dealt with as normal when service resumes on 2nd December. Thank you for your patience and we apologise for any inconvenience caused.

Disable VAT on Taiwan

Unfortunately, as of 1 January 2020 SAGE Ltd is no longer able to support sales of electronically supplied services to Taiwan customers that are not Taiwan VAT registered. We apologise for any inconvenience. For more information or to place a print-only order, please contact uk.customerservices@sagepub.co.uk.

Using Focus Groups
Share
Share

Using Focus Groups
Theory, Methodology, Practice



October 2020 | 368 pages | SAGE Publications Ltd

Drawing on the authors' thirty years of combined experience in the field, this authoritative, step-by-step guide to conducting focus groups features dedicated chapters on all aspects of the research process.

Loaded with real world research examples from across the social sciences, and learning features such as 'expert advice' and 'concepts and theories' boxes, as well as end of chapter exercises and further reading, this is the perfect manual for novice researchers who want to conduct a successful focus group.

 

 
Part 1 - What is a focus group?
 
Chapter 1: Outlining the focus group
 
Chapter 2: Dealing with ethical challenges
 
Part 2 - Planning and designing
 
Chapter 3: Designing a focus group research
 
Chapter 4: Mixing the focus group with other techniques
 
Chapter 5: Choosing and recruiting the focus group participants
 
Chapter 6: Designing focus group tools
 
Part 3 - Conducting
 
Chapter 7: Moderating the focus group
 
Chapter 8: Observing the focus group
 
Chapter 9: Running the focus group
 
Part 4 - Analysing and writing up
 
Chapter 10: Transcribing and analysing the focus group content
 
Chapter 11: Analysing the focus group relational and technical dimensions
 
Chapter 12: Interpreting and reporting the focus group results
 
Appendix - Tools
 
References

Course was changed and material was not required.

Professor Stefan Handke
Business Administration, Dresden University of Applied Sciences
July 2, 2021

This is a good book for students who are planning to use Focus Groups in their Action Research or for social research of any kind. It takes a very practical, step-by-step approach to Focus Groups, which means its a little light on theory. Suited to third year degree students.

Mr Nasrullah Anwar
Public Services, Runshaw College - Chorley
September 6, 2021

For instructors

Please select a format:

Select a Purchasing Option


Paperback
ISBN: 9781526445612
£37.99

Hardcover
ISBN: 9781526445605
£111.00

SAGE Research Methods is a research methods tool created to help researchers, faculty and students with their research projects. SAGE Research Methods links over 175,000 pages of SAGE’s renowned book, journal and reference content with truly advanced search and discovery tools. Researchers can explore methods concepts to help them design research projects, understand particular methods or identify a new method, conduct their research, and write up their findings. Since SAGE Research Methods focuses on methodology rather than disciplines, it can be used across the social sciences, health sciences, and more.

With SAGE Research Methods, researchers can explore their chosen method across the depth and breadth of content, expanding or refining their search as needed; read online, print, or email full-text content; utilize suggested related methods and links to related authors from SAGE Research Methods' robust library and unique features; and even share their own collections of content through Methods Lists. SAGE Research Methods contains content from over 720 books, dictionaries, encyclopedias, and handbooks, the entire “Little Green Book,” and "Little Blue Book” series, two Major Works collating a selection of journal articles, and specially commissioned videos.