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Unleashing India on World Markets
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Unleashing India on World Markets
Let's Talk Exports

  • Raghu Nandan - Consultant on Industrial Development in Emerging Countries


August 2001 | 416 pages | SAGE Publications Pvt. Ltd
Unleashing India on World Markets takes a hard look at the poor performance of Indian exports in various sectors, be it goods, services or tourism. Viewing the issue from a unique perspective, the book discusses possible measures the country can take to realise its full potential in the world market. Maintaining that shifting the blame onto the Government is neither helpful nor reflective of the entire story, it seeks to identify the real problems and bottlenecks. Drawing upon his 30 years of experience as a senior executive and consultant across 24 developing nations, Raghu Nandan does some plain speaking about the mindset of India’s business people and corporate leaders as also their very approach towards the business of exports. He addresses a number of pertinent issues, such as why Indian business people accord low priority to exports, the problems foreign buyers face in dealing with Indian Industry, and the problems Indian exporters have in dealing with and through non-resident Indians.
 
PART ONE: INDIAN MANAGERIAL ATTITUDES
 
A Collection of Short Stories
 
Exports and Our Economy
 
Some Bottlenecks
 
PART TWO: HOW, WHAT AND WHERE TO EXPORT
 
The Mindset of the Competition
 
Commonsense Approach to Exports
 
Looking at Some Missed Opportunities
 
Selling to the Competition
 
Appendices
 
Bibliography
 
Index

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ISBN: 9780761995302
£37.00