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Understanding the Music Industries
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Understanding the Music Industries



© 2013 | 248 pages | SAGE Publications Ltd
Everyone knows music is big business, but do you really understand how ideas and inspiration become songs, products, downloads, concerts and careers? This textbook guides students to a full understanding of the processes that drive the music industries. More than just an expose or 'how to' guide, this book gives students the tools to make sense of technological change, socio-cultural processes, and the constantly shifting music business environment, putting them in the front line of innovation and entrepreneurship in the future.

Packed with case studies, this book:

• Takes the reader on a journey from Glastonbury and the X-Factor to house concerts and crowd-funded releases;

• Demystifies management, publishing and recording contracts, and the world of copyright, intellectual property and music piracy;

• Explains how digital technologies have changed almost all aspects of music making, performing, promotion and consumption;

• Explores all levels of the music industries, from micro-independent businesses to corporate conglomerates;

• Enables students to meet the challenge of the transforming music industries.

This is the must-have primer for understanding and getting ahead in the music industries. It is essential reading for students of popular music in media studies, sociology and musicology.

 
Introduction
 
Questioning 'Traditional' Models of the Music Industry
Structure of the Book  
 
1. Studying the Music Industries
 
Key Findings
 
Getting Started
 
Organizational Structure
 
Political Economy
 
Culture Industry
 
Sociology
 
Musicology
 
Metanarrative
 
Historical Analysis
 
Technological Development
 
Media Ecology
 
Digital Technologies
 
Issues
Conclusion  
Further Reading  
 
2. The Recorded Music Industry
 
Key Findings
 
The Structure and Size of the Recording Industry
 
A Brief History of the Recorded Music Industry
 
The Majors: Business Structures and Characteristics
 
The Independent Sector: Definitions and Types
 
The Ideology of Independence
 
Strategies for Dealing with Uncertainty and Risk
Conclusion  
Further Reading  
 
3. Songwriting and Publishing
 
Key Findings
 
Songwriters, Performers and Publishers
 
Motivations
 
Songwriting as Commercial Practice
 
Songwriting Methods and Tools
 
Music Publishing
 
Traditional Income Streams
 
'New' Income Streams
 
Sampling
Conclusion  
Further Reading  
 
4. Music Production
 
Key Findings
 
Changing Models and the Mythology of the Recording Studio
 
The Production Process
 
Tracking
 
Mixing
 
Mastering
 
Manufacturing
 
Production Careers and Roles
 
Project Studios, MIDI, and Other Developments
Conclusion  
Further Reading  
 
5. Music Distribution
 
Key Findings
 
Introducing Music Distribution
 
Physical Distribution
 
Mass-Market Retailers
 
Independent Retailers
 
Second-Hand Retailers
 
Online Music Distribution
 
Streaming Services
 
Music Media Distribution
 
Unauthorized Distribution
Conclusion  
Further Reading  
 
6. Music Promotion
 
Key Findings
 
Marketing, Branding and Gatekeeping
 
The Promotional Campaign
 
Music Journalism
 
Radio
 
Television
 
Point of Sale Marketing (POS) and In-Store Music
 
Sponsorships and Endorsements
 
Grassroots Marketing
 
Social Media/Mobile Media
Conclusion  
Further Reading  
 
7. The Live Music Industries
 
Key Findings
 
The Resurgence of Live Music
 
A Brief History of the Live Music Industry
 
Motivations for Live Concert Touring
 
Authenticity and Live Performance
 
Live Music Sponsorship
 
Roles and Responsibilities
 
Live Performance Contracts
 
Concert and Festival Ticketing
 
The Relationship between the Recorded and the Live Music Industries
Conclusion  
Further Reading  
 
8. Music Audiences
 
Key Findings
 
Understanding Music Audiences
 
Music on the Move: From the Walkman to the iPhone
 
Music and Social Media Consumption
 
Heritage and Nostalgia
 
Record Collecting
Conclusion  
Further Reading  
 
9. Copyright and Music Piracy
 
Key Findings
 
Introducing Copyright
 
Copyright Basics
 
Key Terms in UK Copyright Law
 
US Copyright Law: Key Differences
 
Collection Societies
 
Music Piracy
 
Music Industry Responses to Piracy
 
Artist Responses to Piracy
Conclusion  
Further Reading  
 
10. Contractual Agreements and Relationships
 
Key Findings
 
Artist Management Agreements
 
Music Publishing Agreements
 
Recording Agreements
 
Conclusion
 
Further Reading
 
Conclusion
 
Complexity and Symbiosis
 
Be Wary of Metanarratives
 
Diversity and Reorganization
 
Where Next?
Glossary  

This is an invaluable book for anyone who wants to know how the modern music industry works. Students will find it clear and enjoyable to read, musicians will find it revealing and helpful, and budding music entrepreneurs will find it provides real insights. It is up-to-date, informed by the realty of the modern music business, and balances theory with practice.
Tim Wall
Professor of Radio and Popular Music Studies, Birmingham City University


Helpful for reserach projects in course, written papers etc.

Professor Dr. Christoph Jacke
Faculty for Cultural Studies, University of Paderborn
July 29, 2016

The book is a nice support for any course on the music industries, their functioning, role, problematic issues, etc. It has a good balance of theoretical concepts and empirical examples.

Ms Nune Nikoghosyan
Department of Sociology, University of Geneva
November 8, 2015

Useful for business students who wish to critically examine music as an industry

Dr Diepiriye Kuku-Siemons
Northampton Business School, Northampton University
June 22, 2015

very helpful introduction to international popular music and media studies

Professor Dr. Christoph Jacke
Faculty for Cultural Studies, University of Paderborn
June 19, 2015

A good overview and collection for an introductive course.
It contains many interesting case studies with very current themes. Unfortunately the structure seems a bit random.

Mr Nicolas Ruth
Media and Business Communication, Mensch-Computer-Medien
April 16, 2015

Very good resource, although of course crippled by the reality of its own existence as a printed text!

Mr Alex Germains
Popular Music Studies, Liverpool John Moores University
June 27, 2014

Great book, really useful for music and music business students.

Dr Paul Oliver
Music & Music Business, University of the Highlands and Islands
December 3, 2013

I found the books accessible and informative for certain aspects of this course but as the course isnot entirely about popular music, it cannot be essential reading.

Ms Gina Gregory
Dept of Humanities, University of Central Lancashire
July 10, 2013

A great source that pulls together useful information and examples across many facets of the music industries - managing to stay relevant to current technological changes with a grounding in established industry structures.

Mr Samuel Nicholls
Faculty Of Arts, Environment & Technology - School of Film, Music & Performing Arts, Leeds Metropolitan University
March 5, 2013

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Introduction

Chapter 1


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ISBN: 9781446207956
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