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Traditional Industry in the New Market Economy
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Traditional Industry in the New Market Economy
The Cotton Handlooms of Andhra Pradesh



© 2001 | 172 pages | SAGE Publications Pvt. Ltd
Based on primary and secondary data and extensive fieldwork, this book provides an in-depth study of handloom weaving in Andhra Pradesh, which is one of the most important handloom weaving regions in the country. It provides an alternative view and a corrective to the widespread notion that handloom weaving is inherently unviable and noncompetitive. Instead, Kanakalatha Mukund and Syama Sundari demonstrate that it is a dynamic sector with great market potential, given its links with national and international markets.
 
Introduction
 
Handloom Weaving as Traditional Industry
Some Issues  
 
Handloom Weaving in India in the Twentieth Century
A Review  
 
Government Policy and Perceptions
 
Handloom Weaving in Andhra Prades
Recent Trends  
 
Weaving Centres of Andhra Pradesh
A Profile  
 
Weavers and Marketing Channels
The Economics of the Handloom Sector  
 
Why do Weavers' Cooperatives Fail? The Apex Society and Primary Cooperatives
 
Government Programmes
An Evaluation  
 
Conclusion
 
References
 
Index

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ISBN: 9780761995227