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Theory of Media Literacy
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Theory of Media Literacy
A Cognitive Approach



June 2004 | 320 pages | SAGE Publications, Inc
Media literacy is a topic of increasing interest, especially to educators. Despite that interest, there has been no single book that brings together the scattered work on media literacy, one that looks at, in Potter's words, "what we know as well as what can be done with what we know."

Potter is a high-profile name in this field. His text Media Literacy has further established his reputation as an expert on this topic.

 
I. Background
 
Chapter 1: Why Do We Need a Theory of Media Literacy?
 
Chapter 2: Explicating the Construct of Media Literacy
 
II. Introducing the Theory
 
Chapter 3: Definitions and Distinctions
 
Chapter 4: The Media Literacy Model
 
Chapter 5: The Foundational Knowledge Structures
 
Chapter 6: The Personal Locus
 
Chapter 7: Competencies and Skills of Media Literacy
 
III. Information Processing
 
Chapter 8: The Filtering Task
 
Chapter 9: The Meaning-Matching Task
 
Chapter 10: The Meaning-Construction Task
 
Chapter 11: Traps in Meaning Construction
 
IV. Practices
 
Chapter12: Practices
 
Appendices
 
References
 
Preface

For instructors

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ISBN: 9780761929529
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