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The Survey Handbook

The Survey Handbook

Second Edition

January 2003 | 184 pages | SAGE Publications, Inc
'A complete overview that conveys a sense of the detail needed to do a high quality survey.'''--Kathy Sexton-Radek, Elmhurst College'''Provides a good overview of doing surveys with a clear and easy to follow writing style and a variety of examples covering the social and behavioral sciences.'''--Carol J. Lancaster, Medical University of South Carolina'''Fink explains the different types of survey instruments and the activities that constitute a typical survey and demonstrates how to organize surveys and estimate their costs. In addition, she discusses such techniques as what types of questions to ask in pilot tests, how to relate survey costs to needs for personnel and time, and how to execute a management plan and a budget for a survey.'''--Gerald Albaum, University of Oregon, review in Journal of Marketing Research''New to this Edition:''· The characteristics and uses of qualitative surveys''· The steps in a content analysis of qualitative data''· Survey ethics, including the ethical principles to use in survey development and the characteristics of survey research misconduct''· The main components of an informed consent form'''æReasonable ResourcesÆ is an excellent way to end this first volume. It provides foreshadowing for the rest of the Kit, yet does not go into too much detail. This material is a valuable reference as an overview (or, planning aid) for the research process.'''--David McCaffrey, University of Mississippi
The Survey Handbook: Learning Objectives
Ch 1. What Is a Survey? When Do You Use One?
Survey Objectives:

Measuring Hoped-For Outcomes

Straightforward Questions and Responses

Four Types of Survey Instruments

Ch 2. Sound Survey Design and Sampling
Survey Design

Survey Sampling

Sampling Methods

Sample Size

Response Rate

Guidelines for Promoting Responses, Minimizing Response Bias, and Reducing Error

Ch 3. Reliable and Valid Survey Instruments






Ch 4. Appropriate Survey Analysis
Statistical Methods

Independent and Dependent Variables

Analysis of Qualitative Surveys

Content Analysis of Qualitative Data

Ch 5. Accurate Survey Reports



Ch 6. Ethical Surveys
Ethic Prinicples for the Protection of Human Subjects

Institutional Review Boards

Informed Consent

Ch 7. Reasonable Resources
What Needs to Be Done?

Checklist of Typical Survey Tasks

Getting Each Survey Task Done

Questions to Ask When Pilot-Testing Survey Instruments

Who Will Do It, and What Resources Are Needed?

Personnel, Time, and Money

Costs of a Survey: A Checklist

Guidelines for Reducing Survey Costs

Suggested Readings
About the Author

"A complete overview that conveys a sense of the detail needed to do a high quality survey."

Kathy Sexton-Radek
Elmhurst College

"Provides a good overview of doing surveys with a clear and easy to follow writing style and a variety of examples covering the social and behavioral sciences."  

Carol J. Lancaster
Medical University of South Carolina

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