The SAGE Handbook of Visual Research Methods
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The SAGE Handbook of Visual Research Methods



© 2011 | 776 pages | SAGE Publications Ltd
A companion website is available for this text

This book captures the state of the art in visual research. Margolis and Pauwels have brought together, in one volume, a unique survey of the field of visual research that will be essential reading for scholars and students across the social sciences, arts and humanities.

The SAGE Handbook of Visual Research Methods encompasses the breadth and depth of the field, and points the way to future research possibilities. It illustrates 'cutting edge' as well as long-standing and recognized practices. This book is not only 'about' research, it is also an example of the way that the visual can be incorporated into data collection and the presentation of research findings. Chapters describe a methodology or analytical framework, its strengths and limitations, possible fields of application and practical guidelines on how to apply the method or technique.

The Handbook is organized into seven main sections:

- Framing the Field of Visual Research

- Producing Visual Data and Insight

- Participatory and Subject-Centered Approaches

- Analytical Frameworks and Approaches

- Visualization Technologies and Practices

- Moving Beyond the Visual

- Options and Issues for Using and Presenting Visual Research.

Eric Margolis is an Associate Professor in the Hugh Downs School of Human Communication. He is President of the International Visual Sociology Association.

Luc Pauwels is Professor of Visual Culture at the University of Antwerp. He is Chair of the Visual Communication Studies Division of the ICA and Vice-President of the International Visual Sociology Association (IVSA).

Preface: Aims And Organization Of This Handbook
PART ONE: FRAMING THE FIELD OF VISUAL RESEARCH
Luc Pauwels
An Integrated Conceptual Framework for Visual Social Research
Richard Chalfen
Looking Two Ways: Mapping the Social Scientific Study of Visual Culture
Jon Wagner
Visual Studies and Empirical Social Inquiry
Jon Wagner
Seeing Things: Visual Research and Material Culture
PART TWO: PRODUCING VISUAL DATA AND INSIGHT
David MacDougall
Anthropological Film Making: An Empirical Art
Mark Klett
Repeat Photography in Landscape Research
Jon H Rieger
Re-Photography for Documenting Social Change
Prasad Boradkar
Visual Research Methods in the Design Process
PART THREE: PARTICIPATORY AND SUBJECT-CENTERED APPROACHES
Claudia Mitchell and Naydene de Lange
Community-Based Participatory Video and Social Action in Rural South Africa
Richard Chalfen
Differentiating Practices of Participatory Visual Media Production
Francesco Lapenta
Some Theoretical and Methodological Views on Photo-Elicitation
Tirupalavanam G. Ganesh
Children-Produced Drawings: An Interpretive and Analytical Tool for Researchers
Elisabeth Chaplin
The Photo Diary as an Auto-Ethnographic Method
PART FOUR: ANALYTICAL FRAMEWORKS AND APPROACHES
Annekatrin Bock, Holger Isermann and Thomas Knieper
Quantitative Content Analysis of the Visual
Marion G. Müller
Iconography and Iconology as a Visual Method and Approach
Winfried Nöth
Visual Semiotics: Key Features and an Application to Picture Ads
Terrence Wright
Press Photography and Visual Rhetoric
Eric Margolis and Jeremy Rowe
Methodological Approaches to Disclosing Historic Photographs
James Chapman
Researching Film and History: Sources, Methods, Approaches
Ray McDermott and Jason Raley
Looking Closely: Toward a Natural History of Human Ingenuity
Michael Ball and Gregory Smith
Ethnomethodology and the Visual: Practices of Looking, Visualization and Embodied Action
Hubert Knoblauch and René Tuma
Videography: An Interpretative Approach to Video-Recorded Micro-Social Interaction
PART FIVE: VISUALIZATION TECHNOLOGIES AND PRACTICES
Bettina Olk and Arvid Kappas
Eye-Tracking as a Tool for Visual Research
Innisfree McKinnon
Expanding Cartographic Practices in the Social Sciences
Daniel Collins
Participatory Geographic Information Systems (PGIS) in Visual Research
John Grady
Numbers into Pictures: Visualization in Social Analysis
Raewyn Bassett
Visual Conceptualization Opportunities with Qualitative Data Analysis Software
PART SIX: MOVING BEYOND THE VISUAL
Theo van Leeuwen
Multimodality and Multimodal Research
Luc Pauwels
Researching Websites as Social and Cultural Expressions: Methodological Predicaments and a Multimodal Model for Analysis
Jan Baetens and Steven Surdiacourt
How to 'Read' Images with Texts: The Graphic Novel Case
Sarah Pink
A Multisensory Approach to Visual Methods
PART SEVEN: OPTIONS AND ISSUES FOR USING AND PRESENTING VISUAL RESEARCH
Roderick Coover
Interactive Media Representation
Dónal O'Donoghue
Doing and Disseminating Visual Research: Visual Arts-Based Approaches
Darren Newbury
Making Arguments with Images: Visual Scholarship and Academic Publishing
Brian Gran
Making a 'Case': Applying Visual Sociology to Researching Eminent Domain
Rose Wiles, Andrew Clark and Jon Prosser
Visual Research Ethics at the Crossroads
Jeremy Rowe
Legal Issues of Using Images in Research

A heavy book, 754 pages: the size alone makes the Sage handbook of visual research methods, edited by Eric Margolis (University of Arizona) and Luc Pauwels (University of Antwerp), a special experience. The preface therefore promises not doctrine, but a panorama of a flourishing discipline, offering an unprecedented, almost magical freedom. The details are the true wealth of this book. They form a kaleidoscopic tour of what visual languages ??can do: approaches, specialties and hobbies. [...] This standard work on visual social research is a feast of recognition.

Menno Oostra
KWALON Journal

This really is a remarkable book - the more I learn about how images work on us and how we work on images the more fascinating I find this stuff.

Trevor
Goodreads

It is meaty!...This book it better suited to those with a good level of experience in visual research methods who want to explore their genre further and delve deeper into the state of play and the roots of visual research methods.

Sukey Tarr
SRA Reviews


The development of interdisciplinary research, innovations in technology and developments in our understandings of the potential of the visual in research make this text a timely contribution to methodological literature... This handbook covers a broad range of traditional and more cutting edge issues all of which seem necessary if research methods are to keep pace with the developments in contemporary society... In bringing together such an impressive range of authors and interdisciplinary issues, it offers a comprehensive handbook for anyone engaging with visual methods.
Dr Emma Rich
Psychology of Women's Section Review

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