The SAGE Handbook of International Corporate and Public Affairs
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The SAGE Handbook of International Corporate and Public Affairs


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Business & Management

© 2017 | 728 pages | SAGE Publications Ltd

This new edition of The SAGE Handbook of International Corporate and Public Affairs builds on the success of the first edition (2005) by comprehensively updating and enhancing the material and structure, setting a new standard for the practitioner and student of the global public affairs discipline. The new edition includes increased international coverage of the field, and a strong focus on emerging trends, as well as providing a comprehensive overview of the foundations and key aspects of the discipline.

The Handbook is organised into six thematic sections, including a generously-sized section devoted to case studies of public affairs in action:

  • Foundations of PA
  • PA and its relationship to other Key Disciplines
  • Emerging Trends in PA
  • The Regional Development and Application of PA
  • Case Studies of PA in Action
  • Tactical Approaches to Executing PA.

Containing contributions from leading experts in the field today, this Handbook is designed to serve the needs of scholars, researchers, students and professionals alike.

Phil Harris & Craig S. Fleisher
Introduction: The Continuing Development of International Corporate and Public Affairs
 
SECTION ONE - ESSENTIAL FOUNDATIONS OF PUBLIC AFFAIRS
John Mahon
Introduction to Section One
Craig S. Fleisher
Chapter 1: Corporate Public Affairs: Revisiting the Development of a Field
Duane Windsor
Chapter 2: Theoretical Lenses and Conceptual Models for Understanding Public Affairs
Richard McGowan
Chapter 3: Examining the Public Affairs Scholarship: What We’ve Learned (& still don’t know) from the Empirical Studies of Public Affairs
Fruzsina M. Harsanyi & Geoff D. Allen
Chapter 4: Achieving the Strategic Potential of Public Affairs
Shannon Blair Creighton & Martin Meznar
Chapter 5: The Status of Instruction in Public Affairs: Peace in the Eye of the Hurricane?
 
SECTION TWO - EXPANDING THE BOUNDARIES: PUBLIC AFFAIRS & ITS RELATIONSHIP WITH OTHER KEY DISCIPLINES
Phil Harris
Introduction to Section Two
Howard Viney, Paul Baines & Laura Stegen
Chapter 6: Public Affairs and Marketing
Ian N. Richardson
Chapter 7: International Relations and Public Affairs
Alberto Bitonti
Chapter 8: Public Affairs and Political Philosophy
Amy D. Meli and Edward A. Grefe
Chapter 9: Public Affairs and Information Science/Systems
Simon Bryceson and Simon Levitt
Chapter 10: Public Affairs and Ecology
Bruce I. Newman, Wojciech Cwalina and Andrzej Falkowski
Chapter 11: Political Marketing and Public Affairs
Mordecai Lee
Chapter 12: The Practice of Public Affairs in Public Administration
 
SECTION THREE – KEY ISSUES IN THE DEVELOPMENT OF PUBLIC AFFAIRS
John Holcomb
Introduction to Section Three
Catie Snow Bailard
Chapter 13: Public Affairs, Digital Media, and Tech Trends
Michael Hadani
Chapter 14: Corporate Political Activity and Public Policy Outcomes: New Realities and Increasing Challenges
Laura Bernal-Bermudez & Tricia D. Olsen
Chapter 15: Business, Human Rights, and Sustainable Development
Justin Greenwood
Chapter 16: The Regulation of Lobbying Activity
Shannon A. Bowen
Chapter 17: Values, Ethics and Professionalism in Public Affairs
Jeffrey A. Hart
Chapter 18: Globalization and Multinational Corporations
 
SECTION FOUR – REGIONAL DEVELOPMENT & LOCALIZED APPROACHES TO PUBLIC AFFAIRS
Carla Millar
Introduction to Section Four
Rinus van Schendelen
Chapter 19: Public Affairs in the Uncommon European Union
Alberto Bitonti and Phil Harris
Chapter 20: Public Affairs in Europe
John Mahon
Chapter 21: Public Affairs in North America
Andréa Cristina Oliveira Gozetto and Clive S. Thomas
Chapter 22: Public Affairs in Latin America
Ronel Rensburg and Olebogeng Selebi
Chapter 23: Public Affairs in South Africa
Geoff Allen
Chapter 24: Public Affairs in Australia and Oceania
Andrew Hughes
Chapter 25: Public Affairs in East and Southeast Asia
 
SECTION FIVE – TACTICAL APPROACHES TO EXECUTING PUBLIC AFFAIRS
Craig S. Fleisher
Introduction to Section Five
William D. Oberman
Chapter 26: Lobbying Resources and Strategies
Craig S. Fleisher
Chapter 27: Managing Regulatory Affairs and Intelligence: The Often-Hidden Domain of PA Practice
John M. Holcomb
Chapter 28: Influencing the Legal and Judicial Process
John Mahon
Chapter 29: Corporate Issues Management
Irina Lock & Peter Seele
Chapter 30: CSR, Public Affairs and Corporate Community Involvement: Torn between Instrumentalism and Deliberation
Arco Timmermans
Chapter 31: Making and Managing Lobbying Coalitions
 
SECTION SIX – CASE STUDIES OF PUBLIC AFFAIRS IN ACTION
Danny Moss
Introduction to Section Six
Clive Thomas & Kristina Klimovich
Chapter 32: Three Case Studies from Latin America: A Living Museum of Government Affairs
David Irwin & Kariuki Waweru
Chapter 33: The Kenya Chamber of Mines: A Case Study in Public Sector Advocacy
Conor McGrath
Chapter 34: Lessons in Lobbying Regulation from the UK and Ireland
Koji Haraguchi & Ronald J. Hrebenar
Chapter 35: Public Affairs and National Level Lobbying in Japan: Winners and Losers in the Continuing Issue of the American Bases on Okinawa
Goodluck Charles
Chapter 36: Public-Private Dialogue And Policy Reforms: Lessons From Tanzania
Gianluca Vinicio Aguggini
Chapter 37: Beppe Grillo: a man, a plan, a van: The tsunami campaign and the national elections february 2013

This global handbook covers the whole international scene in public affairs and communication in policy matters. It is the first Public Affairs book to cover all the major continents and give in-depth insights and guidance on business, government policy and international trade communication. The breadth of authors is of the highest quality and it will make a substantial contribution to the development of dialogue between nations and businesses worldwide.

Xiaoying Zhang
Professor of International Journalism and Communication, Beijing Foreign Studies University

Harris and Fleisher have produced a substantial update to their groundbreaking Handbook of Public Affairs. No second look required to know upfront that this work will be seen soon on bookshelves in executive offices and on prominent scholar´s  desks and certainly be a requirement in classrooms around the world. This fine work reflects the massive changes that have occurred in the political arena, the growing challenges for the corporate boardroom and consequently the public, just to mention the unparalleled impact of social media today and the extension of PA practice to China and other nations on the rise.

Christian Scheucher
int. Business Consultant

Since the 1980s public affairs has evolved from being perceived as a subject that is little more than a policy oriented sub-field of public relations to a body of knowledge that is essential for understanding the public policy process and the various influences on policy and corporate discourse. Contemporary globalisation processes and changes in the understanding of governance in public, private and hybrid organisations go hand-in-hand with recognition of the essential nature of public affairs management. As the editors suggest, most businesses, government agencies, media, and NGOs have a stake, especially in democracies and emerging democracies, in cultivating a dialogue that is informed, fact driven, timely, responsive and progressive. The Sage Handbook of International Corporate and Public Affairs is an essential companion to such a dialogue, offering a rich account of the development of the field as well as its applications, and will be welcomed by students of the subject for years to come.

C. Michael Hall
Professor of Marketing, University of Canterbury, New Zealand

In this increasingly important, but under-examined field, no other collection of material comes close to giving such a comprehensive view of the development of public affairs research, teaching and practice. Drawing on the leading researchers and practitioners around the world this volume brings the reader up to date on the multifaceted and increasingly integrated world of global public affairs, including a detailed analysis of its conceptual evolution, current functioning, and projected developments, by country and region. It is the bible for practitioners, researchers and observers of the field of an organisation's relationship with its social and political publics.

Geoff Allen
Founder of the Australasian Centre for Corporate Public Affairs

This handbook is great!  As our profession continues to evolve it is critical that lobbyists and public affairs professionals have all the information and tools at their disposal.  This handbook is another one of those resources all professionals should have sitting on their desk – I know I do."

Paul A. Miller
President, National Institute For Lobbying & Ethics, Washington, DC

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ISBN: 9781446276112

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