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The SAGE Handbook of Consumer Culture
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The SAGE Handbook of Consumer Culture



January 2018 | 576 pages | SAGE Publications Ltd

The SAGE Handbook of Consumer Culture

The question of consumption emerged as a major focus of research and scholarship in the 1990s but the breadth and diversity of consumer culture has not been fully enough explored. The meanings of consumption, particularly in relation to lifestyle and identity, are of great importance to academic areas including business studies, sociology, cultural and media studies, psychology, geography and politics.

The SAGE Handbook of Consumer Culture is a one-stop resource for scholars and students of consumption, where the key dimensions of consumer culture are critically discussed and articulated. The editors have organised contributions from a global and interdisciplinary team of scholars into six key sections: 

Part 1: Sociology of Consumption

Part 2: Geographies of Consumer Culture

Part 3: Consumer Culture Studies in Marketing

Part 4: Consumer Culture in Media and Cultural Studies

Part 5: Material Cultures of Consumption

Part 6: The Politics of Consumer Culture

Olga Kravets, Pauline Maclaran, Steven Miles and Alladi Venkatesh
Chapter 1: Introduction
 
PART 1: Sociology of Consumption
Stephen Miles
Chapter 2: The Emergence of Modern Consumer Culture
Ben Fine, Kate Bayliss and Mary Robertson
Chapter 3: The Systems of Provision Approach to Understanding Consumption
Marie-Emmanuelle Chessel and Sophie Dubuisson-Quellier
Chapter 4: The Making of the Consumer: Historical and Sociological Perspectives
Jessica Paddock
Chapter 5: Consumption, Class and Taste
 
PART 2: Geographies of Consumer Culture
Güliz Ger, Eminegül Karababa, Alev Kuruoglu, Meltem Türe, Tuba Üstüner and Baskin Yenicioglu
Chapter 6: Debunking the Myths of Global Consumer Culture
Olga Gurova
Chapter 7: Consumer Culture in Socialist Russia
Sanja Srivastava
Chapter 8: New Urbanism, Post-nationalism and Consumerist Modernity in India
Erika Kuever
Chapter 9: Consumption and Consumer Rights in Contemporary China
Andreas Chatzidakis and Vera Hochild
Chapter 10: Anti-Globalisation and Anti-Consumer Cultures
 
PART 3: Consumer Culture Studies in Marketing
Linda Price
Chapter 11: Consumer Culture Theoretics as a New Turn in Consumer Research
Gretchen Larsen and Maurice Patterson
Chapter 12: Consumer Identity Projects
Cele C. Otnes
Chapter 13: Re-presenting, Reinvigorating and Reconciling: Gift-Giving Research within and beyond the CCT Paradigm
Bernard Cova and Daniele Dalli
Chapter 14: Prosumption Tribes: How Consumers collectively Rework Brands, Products, Services and Markets
Jay Handelman and Eileen Fischer
Chapter 15: Contesting Understandings of Contestation: Rethinking Perspectives on Activism
 
PART 4: Consumer Culture in Media and Cultural Studies
Mehita Iqani
Chapter 16: Consumer Culture and The Media
Rossella Ghigi and Roberta Sassatelli
Chapter 17: Body Projects: Fashion, Aesthetic Modifications and Stylised Selves
Daniela Pirani, Benedetta Cappellini and Vicki Harman
Chapter 18: Who takes the first bite? A Critical Overview of Gender Representation in Food Marketing
Detlev Zwick and Janice Denegri-Knott
Chapter 19: Biopolitical Marketing and Technologies of Enclosure
 
PART 5: Material Cultures of Consumption
Paul Mullins
Chapter 20: The Materiality of Consumer Culture
Shona Bettany
Chapter 21: Subject/Object Relations and Consumer Culture
Franck Cochoy and Alexandre Mallard
Chapter 22: Another Consumer Culture Theory: An ANT look at consumption, or how 'market-things' help 'cultivate' customers
Benoit Heilbrunn
Chapter 23: Design, Aesthetics and Materialities of Consumption
Brett Scott
Chapter 24: The War on Cash
 
PART 6: The Politics of Consumer Culture
Stefan Schwarzkopf
Chapter 25: Consumer-Citizens: Markets, Marketing and the Making of 'Choice'
Anisha Datta and Indranil Chakraborty
Chapter 26: Are you Neoliberal Fit? The Politics of Consumption under Neoliberalism
William Kilbourne, Pierre McDonagh and Andrea Prothero
Chapter 27: Sustainable Consumption, Consumer Culture and The Politics and Megatrend
Eleftheria J. Lekakis
Chapter 28: Buying into the Nation: The Politics of Consumption and Nationalism
Alan Bradshaw
Chapter 29: The Politics of Consumption

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ISBN: 9781473929517