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The Radio Career Book
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The Radio Career Book
From Programming to Performance

First Edition


November 2019 | 424 pages | SAGE Publications Pvt. Ltd
Conversational, entertaining and informative, this book is a must-have for anyone aspiring to carve a successful career in radio broadcasting.

An outcome of the author’s vast experience of working as a radio jockey and programme manager for over 17 years, this book provides a thorough understanding of the various wings and functionaries of the radio industry. From the basics of understanding the pulse of radio listeners, formatting radio programming, making an effective sales pitch and producing great commercials to exhaustive advice on presenting a show, appearing for interviews and improving public speaking, the book will help in developing the right skill set for readers looking for a head start in the radio industry.

Key Features:

•Provides detailed job descriptions and skill sets required in the radio industry

•Focuses on the intricacies of producing a radio show—from creating content to building relationships with the listener

•Includes dedicated chapters on radio sales and audience research for better understanding of the commercial aspect of radio

•Includes extensive discussion on the history of radio broadcasting, community radio and the FM revolution in India

 

 
Preface
 
Acknowledgements
 
Introduction to Mass Communication
 
Evolution of Radio
 
Radio Broadcasting in India—Early History
 
Radio Broadcasting in India—Post Independence
 
Walkthrough a Radio station
 
Profiles in Radio Station
 
Features of Radio
 
The Radio Audience
 
Structuring of the On-Air Product
 
Fabricating a Show
 
Living It Up in the Programing
 
Radio Sales
 
Persuasive Radio Productions
 
Other Forms of Radio
 
Surveys and Research
 
The Assertive Orator
 
Getting a Job in the Radio Programming Department
 
Appendix
 
Glossary
 
Index

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Paperback
ISBN: 9789353286361
£30.00