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The Media and Body Image
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The Media and Body Image
If Looks Could Kill

First Edition


December 2004 | 256 pages | SAGE Publications Ltd
Blaming the media for reproducing and extolling unrealistic female bodies has almost become a popular truism. Even medical opinion notes that the media can influence young women to starve themselves and therefore act as a possible causal factor of disordered eating.

Yet surprisingly, little work has addressed either the nature of media representations of the body, or the ways in which audiences interpret and use such images in our contemporary cultural context.

The Media and Body Image addresses this lack and:

- Draws together literature from sociology, gender studies and psychology

- Brings together new empirical work on both media representations and audience responses

- Offers a broad discussion of this topic in the context of socio-cultural change, gender politics, and self-identity.

 
Could Looks Kill?
 
PART ONE: MEDIA REPRESENTATIONS
 
Dying to Be Thin
 
Body Matters
 
Print
Selling Sex and Slenderness

 
 
Starring Roles
Screening Images

 
 
PART TWO: FROM MEDIA REPRESENTATIONS TO AUDIENCE IMPACT
 
From Representation to Effects
 
Media Exposure and Body Image Ideals
 
Media Causation and Body Image Perception
 
The Media and Clinical Problems with Body Image
 
Conclusion
Body Messages and Body Meanings

 

"Wykes and Gunter take a novel approach to familiar subjects - body image, eating disorders, Western ideals of beauty, media representations of femininity - by offering historical contextualization of the discourses surrounding each issue and articulating how these discourses relate. The upshot is a useful discussion that interrogates, rather than presumes, the effects of mass media on audiences and consumers. . . . Highly recommended."

P.A. Fulfs
University of Pittsburgh, Johnstown
CHOICE

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