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The Internet and the Mass Media
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The Internet and the Mass Media

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© 2008 | 200 pages | SAGE Publications Ltd
"This book analyses issues of the internet and mass media in a rapidly changing environment. It covers a wide range of fundamentals which will be in effect for a longer time, and reflects the benefits of international and interdisciplinary collaboration."
- Heinz-Werner Nienstedt, President, European Media Management Education Association

"This excellent book will be of great use to researchers, teachers and students interested in the relationship between the Internet and the mass media and it offers an invaluable contribution to the literature. The overall picture that emerges from this book is one that is very balanced, stressing both the radical potential of the internet and the ways in which the various media sectors have experienced the impact differently."
- Colin Sparks, University of Westminster

What impact has the Internet really had on the media industries? What new regulatory policies and business models are driven by the Internet? And what are the effects of the Internet on how we produce, access and consume music, film, television and other media content?

After an initial flurry of analysis and prediction of the future of the dot com boom, this is the first book to review the developments of the first Internet era and investigate its actual outcomes. Bringing together sophisticated analyses from leading scholars in the field, The Internet and the Mass Media explores the far-reaching implications of the Internet from economic, regulatory, strategic and organizational perspectives. This cross-disciplinary, international view is essential for a rich, nuanced understanding of the many technological, economic, and social changes the Internet has brought to the way we live and work.

Lucy K ng, Robert Picard and Ruth Towse
Introduction
Lucy K ng, Robert Picard and Ruth Towse
Theoretical Perspectives on the Impact of the Internet on the Mass Media Industries
Anders Henten and Reza Tadayoni
The Impact of the Internet on Media Technology, Platforms and Innovation
Richard van der Wurff
The Impact of the Internet on Media Content
Piet Bakker and Charo Sádaba
The Impact of the Internet on Users
Des Freedman, Anders Henten, Ruth Towse and Roger Wallis
The Impact of the Internet on Policy, Regulation and Intellectual Property Rights
Lucy K ng, Nikos Leandros, Robert G. Picard, Roland Schroeder and Richard van der Wurff
The Impact of the Internet on Media Organisation Strategies and Structures
Lucy K ng, Nikos Leandros, Robert G. Picard, Roland Schroeder and Richard van der Wurff
The Impact of the Internet on Business Models in the Media Industries
Lucy K ng, Robert Picard and Ruth Towse
Conclusions

'This book analyses issues of the internet and mass media in a rapidly changing environment. It covers a wide range of fundamentals which will be in effect for a longer time, and reflects the benefits of international and interdisciplinary collaboration' - Professor Heinz-Werner Nienstedt, President European Media Management Education Association

'This excellent book will be of great use to researchers, teachers and students interested in the relationship between the Internet and the mass media and it offers an invaluable contribution to the literature. The overall picture that emerges from this book is one that is very balanced, stressing both the radical potential of the internet and the ways in which the various media sectors have experienced the impact differently' - Professor Colin Sparks, University of Westminster


The wide perspective offers an invaluable overview of current thinking. An invaluable resource for students working on individual research projects.

Mr Clive McGoun
The Faculty of Health, Social Care & Education, Manchester Metropolitan University
December 3, 2009

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ISBN: 9781412947350
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