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The Globalization of Nothing 2
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The Globalization of Nothing 2



March 2007 | 264 pages | SAGE Publications, Inc
The Globalization of Nothing is back in a revised and completely updated Second Edition. In this reconceptualized volume, author George Ritzer focuses his attention squarely on the processes of globalization and how they relate to McDonaldization. This revision is shorter, more concise, and spends much less space on the Nothing-Something continuum that he introduced in the First Edition.

New to the Second Edition:

- Clearly focuses on the main topic of globalization

- Offers a new way to conceptualize and theorize about globalization: This edition delves into two sub-processes of globalization—"glocalization" and "grobalization"

- Provides a new way to think about consumer culture and globalization: New material is presented on consumer culture and its globalization as well as the role of branding

- Uses a non-technical and accessible style, with many global examples: The examples in this book are drawn from everyday life and global consumer culture that are readily recognizable to students.

This text can be used in a variety of courses focusing on the principles of sociology, social change, social theory, globalization, consumerism, and the global economy taught through Sociology departments. It can also be used in courses focusing on globalization, consumerism, and the global economy taught through Political Science and Economic departments.

 
About the Author
 
Preface
 
1. Globalization: A New Conceptualization
Key Topics in the Study of Globalization  
Globalization Theories  
Glocalization and Grobalization  
Grobalization: The Major Processes  
Glocal, Grobal, and Local  
 
2. Nothing (and Something): Another New Conceptualization
Defining Nothing  
Defining Something  
The Something-Nothing Continuum  
Globalization and the Dimensions of Nothing  
 
3. Meet the Nullities: Nonplaces, Nonthings, Nonpeople, and Nonservices
Nonplaces (and Places)  
Nonthings (and Things)  
Nonpeople (and People)  
Nonservice (and Service)  
Relationships Among the Nullities  
An Illustrative Excursion to the Movies  
 
4. Nothing: Caveats and Clarifications
Conceptual Aids to Understanding Nothing  
Some Paradoxes  
The Social Construction of Nothing  
The Economics of Nothing (and Something)  
In Defense of Nothing  
 
5. The Globalization of Nothing
Elective Affinities  
Grobalization: Loose Cultural and Tight Structural Forms  
The Grobalization of Nothing: Enabling Factors  
 
6. Theorizing Glocalization and Grobalization
Theorizing the Globalization of Culture  
Analyzing Sport: Use and Abuse of the Concept of Glocalization  
Analyzing McDonaldization Anthropologically: More Use and Abuse of Glocalization  
Thinking About the Fate of the Local  
Contributions to Cultural Theories of Globalization  
 
7. The Globalization of Consumer Culture---and Global Opposition to It
Elements of Consumer Culture  
Driving Forces Behind the Globalization of Consumer Culture  
The Role of Branding  
Beyond the Usual "Consumer" Suspects  
Global Attacks on the Symbols of American Consumer Culture  
The Globalization of Nothing and September 11, 2001  
 
8. Loss Amidst Monumental Abundance---and Global Strategies for Coping With It
Theory and the Paradoxes of Consumer Culture  
Loss Amidst Monumental Abundance  
Strategies for Overcoming the Sense of Loss  
 
Notes
 
Index

"This edition is a shorter, tighter, and more focused book that deals focally and directly with globalization, at least as it relates to nothing and something. Readers will come away from this revision with not only a new way of looking at globalization but also a sense of the problems posed by the globalization of nothing and the need to find ways to deal with its pernicious aspects."

Savannah Jones

Perfect for any contemporary theory surrounding the phenomena of globalisation.

Mr Lewis Simpson
Department of Health & Social Studies, Grimsby Institute of HE & FE
June 16, 2015

Clear and concise conceptualization of globalization written in a very accessible style for UG students.

Dr Anthony Bush
School for Health, Bath University
May 14, 2015

A very interesting, accessible and comprehensive book.

Dr Svetlana Stephenson
Dept of Applied Social Sciences, London Metropolitan Uni (North Campus)
January 9, 2013

The book perfectly fits when speaking about global trends of consumption and global consumer culture. For this course, the following chapters are essential: Chapter 3 - Meet the Nullities: Nonplaces, Nonthings, Nonpeople, and Nonservices (obligatory reading for course part about Consumer culture) and Chapter 7: The Globalization of Consumer Culture - and Global Opposition to it (obligatory reading for course part about Consumer culture).

Dr Egle Butkeviciene
Department of Sociology, Kaunas University of Technology
November 12, 2009

Sample Materials & Chapters

Chapter 6: Theorizing Glocalization and Grobalization


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