The Global Environment of Business
New Paradigms for International Management
- David W. Conklin - The Richard Ivey School of Business, The University of Western Ontario, Canada
The following key issues are emphasized:
Industry Structure: Management must strategize to deal with the bargaining strength of customers, suppliers, and competitiors on a country by country basis. Low cost labour and outsourcing are changing the nature of the firm dramatically.
Macroeconomic Forces: Management must formulate country strategies in light of each country's income levels and growth rates, foreign exchange rates, inflation rates, interest rates, and unemployment rates.
Political Forces: Regulations, financial incentives, tax regimes, investment restrictions, and trade agreements differ widely from country to country.
Societal Forces: Ethics, labour, and environmental practices differ from country to country. In addition, specific consumer preferences and demographic trends must play a role in national strategies.
Technological Forces: Strategies must correspond to each country's technological infrastructure and the pace and direction of technological change.
I have examined this book and it has been recommended to the central library of Sussex University for the 2017 reading list. This book will be an excellent source to assist students with their studies on International Business module.
This is an informative text that highlights the key concepts of the global economy a book no student who is studying globalisation should be without..
students seem like this textbook. I feel the contents are not challenge enough, and incorporate with other economics textbooks to design my delivery
This text while helpful is somewhat dense in nature. International students in particular may not find it easily accessible.
Good course content
A long-awaited, comprehensive guide to globalisation and business theory.
To-the-point, student-focused and well-structured book
An excellent book which provides inciteful commentary on the global environment for all business students. This is a must read for students on International Business programmes.
The text is quite unique in that it is very well written and scientific. It goes a long way to link theory to practice with a strong development of theory.
It is more for post-graduate level students rather than undergraduates.
It has a clear discussion of concepts and educates readers... well done!
This gives a good overall view and would be recommended reading
quite clear and well-written. However the book seems to me as being more suitable as a supplementary reading. I have found a good discussion of specific themes rather than a structured presentation of concepts . In particular I see how managerial topics predominate over purely international business-relevant ones. And my course is focused on Int Business