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The Commercialization of American Culture

The Commercialization of American Culture
New Advertising, Control and Democracy

Other Titles in:
Cultural Studies (General)

© 1995 | 312 pages | SAGE Publications, Inc
Advertising in the United States has infiltrated virtually every aspect of life from classroom television through supermarket check-out lanes to doctors' surgeries. The advertising industry is constantly seeking new consumer avenues, the most recent including niche marketing, database marketing, cross-promotion and place-based marketing. In this valuable resource, Matthew P McAllister critically assesses the role of advertising in society, examines the recent innovations in technique, and discusses the social and commercial implications of these developments.
The Changing Nature of Advertising and Control
Advertising's External and Internal Control
Social Implications  
Place-Based Advertising
Control through Location  
Controlling Viewer Behavior
Creating the Zapless Ad  
Cross Promotion
Control through Cooperation  
Control behind a Philanthropic Facade  
Commercials, Control and the Computer Revolution

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ISBN: 9780803953802