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The Beginnings of Communication Study in America
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The Beginnings of Communication Study in America
A Personal Memoir



April 1997 | 218 pages | SAGE Publications, Inc
Universally considered to be the founder of the field of communication studies, Wilbur Schramm left unfinished this final work on his personal perspective of the field. In it, he acknowledged the seminal contributions to communication of four inspirational social scientists whose theories and methods laid the foundation for the discipline: Harold D Lasswell, Paul F Lazarsfeld, Kurt Lewin and Carl I Hovland.

This collection has now been posthumously supplemented by the editors, Steven H Chaffee and Everett M Rogers, whose contribution documents the history of the spread of the subject among universities in the United States.

 
Editor's Foreword
 
PART ONE: THE BEGINNINGS OF COMMUNICATION STUDY IN AMERICA
Wilbur Schramm
The Forefathers of Our Forefathers
 
Harold D Lasswell
Politics, Power, and the Significant Symbol

 
 
Paul F Lazarsfeld
From Market Research to Media Effects to Social Reinforcement

 
 
Kurt Lewin
Field Theory, Groups, and Communication

 
 
Carl I Hovland
Experiments, Attitudes, and Communication

 
 
The Heritage They Left Us
 
PART TWO: THE ESTABLISHMENT OF COMMUNICATION STUDY IN AMERICA
Steven H Chaffee and Everett M Rogers
Wilbur Schramm
The Founder

 
 
Institutionalization of Advanced Communication Study in American Universities

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