INTRODUCTION
Total Survey Error
Telephone Surveying in Perspective
The Telephone Phenomenon in the United States
Basic Steps in the Telephone Survey Process
Computer-Assisted Telephone Interviewing (CATI)
Contents and Organization of This Text
Additional Sources of Instruction on Survey Methodologies
Exercises
GENERATING TELEPHONE SURVEY SAMPLING POOLS
Choosing a Valid Sampling Design
Random Digit Dialing (RDD)
Directory and List-Based Sampling Pools
Mixed Mode Sampling Pools
Sampling Pool Size
Exercises
PROCESSING TELEPHONE SURVEY SAMPLING POOLS
Issues in Controlling the Sampling Pool
Using the Call-Sheet to Control the Sampling Pool
Refusal Report Form, Refusal Conversions, and Nonresponse Error
Expectations in Processing Sampling Pools
Sampling Pool Dispositions and Survey Response and Nonresponse Rates
Sampling Pools in Mixed Mode Surveys
Processing Sampling Pools with CATI
Exercises
SELECTING RESPONDENTS AND SECURING COOPERATION
Starting Off on a Solid Footing
Introducing the Survey
Respondent Selection and Screening Techniques
Advance Contract of Respondents
Exercises
SUPERVISION I
STRUCTURING INTERVIEWERS' WORK
Quality Control in Telephone Versus Personal Interviewing
Recruitment and Hiring of Interviewers
Training Sessions
Presurvey Practice and On-the-Job Training
Total Survey Error and the Interviewer
Exercises
SUPERVISION II
STRUCTURING SUPERVISORY WORK
Staffing and Scheduling Interviewing Sessions
Interviewing Session Setup
Supervising Interviewing Sessions in PAPI and CATI Surveys
Verifying Completed Interviews
Conclusion
Exercises