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Sustainable Marketing
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Sustainable Marketing

Third Edition


March 2021 | 480 pages | SAGE Publications, Inc

Formerly published by Chicago Business Press, now published by Sage

Sustainable Marketing, Third Edition presents a sustainable marketing perspective that addresses financial and social performance as well as ecological performance, in consideration of the impact upon the environment in which markets operate. Authors Robert Dahlstrom and Jody L. Crosno incorporate state-of-the-art examples of business practice while delivering on a theoretically-based and managerially-relevant approach to sustainable marketing.

 
Chapter 1 An Overview of Sustainable Marketing
 
Chapter 2 Sustainability-Based Strategic Planning
 
Chapter 3 Sustainability and Ethical Decision Making
 
Chapter 4 Understanding the Consumer's Pursuit of Value
 
Chapter 5 Influencing the Consumer's Pursuit of Value
 
Chapter 6 Discovering Value via Market Analysis
 
Chapter 7 Communicating Value via Integrated Marketing Programs
 
Chapter 8 Proclaiming Value via Branding and Labeling
 
Chapter 9 Providing Value via Sustainable Product Strategies
 
Chapter 10 Proclaiming Value via Sustainable Pricing Strategies
 
Chapter 11 Providing Value in Sustainable Supply Chains
 
Chapter 12 Delivering Value in Retailing
 
Chapter 13 Producing Value via Innovation
 
Chapter 14 Sustainable Value in Services Marketing
 
Chapter 15 Reporting Value to Stakeholders
 
Appendix 1 The Environment and Consumption
 
Appendix 2 Geopolitical Action and Consumption
 
Appendix 3 The Role of Household Consumption
 
Appendix 4 Energy Consumption in the Services Sector
 
Appendix 5 Energy Consumption in the Transportation Sector
 
Appendix 6 Energy Consumption in the Industrial Sector
 
Appendix 7 ISO 14000

Supplements

For instructors