Sustainability | Business & Management textbooks

In a world reshaped by technology, we've witnessed a monumental shift in how we work, learn, and connect. The COVID-19 pandemic fast-tracked the transition to digital platforms, pushing sectors like healthcare and education to advance a decade in mere months. 

Our excerpt from Digital Business unveils how businesses are evolving from traditional to digital realms, not just to survive but thrive by placing customers at the core and redefining value. It highlights the intersection of digital innovation with the urgent call for sustainability, as underlined by the United Nations' Sustainable Development Goals (SDGs). Discover how leading companies are leveraging digital strategies to contribute to a sustainable future, and why mastering digital business concepts is pivotal in our quest for a better world.

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Principles of Business & Management serves as a testament to how digital innovation and sustainability are key to shaping a more sustainable future. Through examples like Tetra Pak's advancement in sustainable supply chain management in China, Laasch illustrates the potential of integrating sustainability into the core of business strategies.

The book underscores the importance of adopting digital business models and sustainable practices to address the United Nations' Sustainable Development Goals (SDGs), highlighting the shift towards a digital, sustainable business paradigm as critical for long-term success and environmental stewardship.

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At the heart of Ross Brennan's Business-to-Business Marketing is the notion that sustainability isn't just about being eco-friendly—it's about creating business strategies that ensure long-term survival and success in a rapidly changing world. This notion places a significant emphasis on the idea that businesses should consume resources at a rate that allows for their renewal and only produce pollution at a rate the environment can assimilate. 

Brennan invites ethical reasoning into the business strategy, showing that profitability and sustainability are not mutually exclusive but rather integral to each other. In this book, he underscores the importance of creating customer value while cultivating a competitive edge that harmonizes economic success with environmental stewardship.

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While many large corporations set out sustainability and environmental goals, some do so only to tick a box. Our excerpt highlights a case study on the topic, helping business students think critically and ethically about marketing strategy.

This fully updated third edition of Digital Marketing explores the application of AI in marketing, how digital disruption leads to transformation, and the Metaverse and its different realities. It also highlights the UN Sustainable Development Goals in each chapter and how these apply to marketing. 

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This case from Marketing Management explores how brands like British Airways placed environmental sustainability and corporate responsibility at the core of their value proposition. 

With case studies to bring theory to life, further reading suggestions to expand students' understanding, and a marketing planning template to practice applying their knowledge to a real business scenario, the book introduces students to marketing management by emphasizing a customer-centric approach.

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This introduction to managing events, written by an events professional and lecturer, combines a much-needed real-world industry perspective with essential academic concepts for success in both your studies and career. Each chapter guides you through the important stages of the event process, discusses events of all types and sizes, and introduces key trends and issues in the industry. 

Our case study highlights the impact large-scale events such as the 2022 Qatar World Cup can have on the environment if event ethics aren't carefully considered. 

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Covering the fundamentals of organizational behaviour and critically reflecting on the institutions and practices of business life, the seventh edition of Managing and Organizations has been updated to include an increased focus on sustainability and ethics, demonstrating how organizations can thrive whilst protecting people and planet.  

How ethical is BP? This case study foregrounds how companies can employ greenwashing techniques, prompting students to analyse what a sustainable and responsible business looks like in practice.

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