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Studying Interpersonal Communication
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Studying Interpersonal Communication
The Research Experience



April 1991 | 184 pages | SAGE Publications, Inc
Judgements, inferences and generalizations about interpersonal communication are made by us all. However, our observations are just the first step in understanding this phenomenon. This volume examines the systematic empirical study of interpersonal communication.

Clark lays the groundwork for understanding systematic procedures, with an emphasis on experimental methodology. With this introduction to empirical study, readers can learn to become critical consumers of empirical research in interpersonal communication.

 
The Nature of Communication Research
 
Evaluation of the Research Question
 
Internal Validity of a Design
 
External Validity of a Study
 
Operationalizing the Independent Variable
 
Treatment of Subjects
 
Evaluating a Dependent Measure
 
Types of Dependent Measures
 
Describing a Data Set
Central Tendency and Dispersion

 
 
Generalizing from Sample Means to a Population
 
Describing the Association Among Variables
 
Reporting the Study

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