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Student Workbook for Public Relations Writing
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Student Workbook for Public Relations Writing
Principles in Practice

Second Edition


September 2005 | 168 pages | SAGE Publications, Inc
Treadwell & Treadwell's Student Workbook gives students the opportunity to put their learning into practice. The workbook introduces four fictional clients, two of them new, for which students may 'work' as they complete assignments. These clients include both commercial and non-profit organizations. A new 'Research' section bridges the gap between clients and the real world of the student's college city or region so that clients can be 'localized' to the student's area. This will also be useful for faculty who choose to assign actual or other fictional clients.
 
Introduction and Employer Profiles
 
Exercises
 
Getting Started
 
Chapter 1: Theoretical Influences on Public Relations Writing
 
Chapter 2: Sending the message: Writing for Style, Flow, and Credibility
 
Chapter 3: Ethical Influences on Public Relations Writing
 
Chapter 4: Cultural Influences on Public Relations Writing
 
Chapter 5: Research Influences on Public Relations Writing
 
Chapter 6: Legal Influences on Public Relations Writing
 
Chapter 8: From Principles to Planning to Practice: Business Writing, Fact Sheets, Bios
 
Chapter 9: Out of Your Control…or is it? News writing for the Press
 
Chapter 10: Under Your Control: Features and Newsletters
 
Chapter 11: Let’s Hear It! Writing for Broadcast, Scripts and Speeches
 
Chapter 12: When the News Isn’t Good: Crisis Messages
 
Chapter 13: The Multi-purpose Medium: Writing for the Web
 
Chapter 14: Persuasion for mass action: Advocacy campaigns, op-eds, and PSAs
 
Chapter 15: Persuasion for individual action: Brochures, Proposals and Direct Mail
 
Chapter 16: High Profile Projects: Annual Reports, Events and Expositions
 
Exercises in Editing
 
Plan of Attack Forms

For instructors

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ISBN: 9781412914444
£62.00