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Strategic Management in the Media
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Strategic Management in the Media
Theory to Practice

Second Edition
  • Lucy Küng - Reuters Institute for the Study of Journalism, University of Oxford, UK


© 2017 | 256 pages | SAGE Publications Ltd

'Küng’s book stands out for its focus on concepts, drivers, and dynamics. Its scope and learning are brilliant and dazzling. This updated edition will be a source of insight for students and a tool for industry veterans who seek the perspective of academia.'
– Eli Noam, Columbia Business School

'A landmark contribution to scholarship, Küng’s excellent book provides an empirically rich and analytically sharp-sighted guide to contemporary organizational strategies in a complex and dynamic media environment.'
– Gillian Doyle, University of Glasgow

'In the age of relentless technological disruption, unlimited distribution and non-professionalization, media firms are more dependent than ever on strategic management. Küng articulates the dimensions of media industries to account for an ever-increasing array of challenges and strategies.'
– David Craig, University of Southern California

In this Second Edition of a book many found invaluable for research and teaching, including myself, Küng accomplishes a challenging task: to preserve all the best qualities of the First Edition while both extending the scope and deepening understandings about strategic management theory in application to media industries.'
– Gregory Ferrell Lowe, University of Tampere


With the media industries facing unprecedented change and challenge from top to bottom, it has never been more vital to understand the elements of strategy and how they apply to media organizations.

This new edition:

  • Shows innovation, disruption and strategic adaptation in action, with a stronger focus on a case-based approach
  • Takes readers deep into case studies on BuzzFeed, The Guardian, Netflix, the New York Times and the BBC
  • Explains strategic theory and concepts with insight and clarity
  • Shows how to understand change and decision-making within media organizations.

This is the essential guide to change and management in the media industries – ideal for students of media studies, media economics and media management.

 
Chapter 1: Introduction
 
Chapter 2: The Strategic Context
 
Chapter 3: Strategic Concepts for the Media Industries
 
Chapter 4: Strategic Responses to Technological Change
 
Chapter 5: Creativity and Innovation
 
Chapter 6: Culture, Mindset and Strategy
 
Chapter 7: Organisation Structure and Strategy
 
Chapter 8: Leadership
 
Chapter 9: Conclusions - The End of the Digital Beginning

"Covering an industry full of hope and hype, Küng’s book stands out for its focus on concepts, drivers, and dynamics. Its scope and learning are brilliant and dazzling--the ascendancy of the media tech sector, the culture of digital organizations, their creative workforce, and their strategic leadership. This greatly updated and upgraded edition will be a source of insight for aspiring students and a tool for industry veterans who seek the perspective of academia."

Eli Noam
Columbia Business School

"In the age of relentless technological disruption, unlimited media distribution, artificial scarcity, content abundance, and non-professionalized creators and practices, successful media firms are more dependent than ever on strategic media management. In her first book, Lucy Küng identified the core concepts, strategic themes, and best practices in the field. In her second edition, Küng articulates the iterative dimensions of the media industries to account for an ever-increasing array of challenges and strategies."

David Craig
USC Annenberg

"A landmark contribution to scholarship in the area of media management, Lucy Küng’s excellent and most welcome revised Strategic Management in the Media provides an empirically rich and analytically sharp-sighted guide to the forces, concepts and issues governing contemporary organizational strategies in a complex and dynamic digital media environment."

Gillian Doyle
University of Glasgow

"In this second edition of a book many found invaluable for research and teaching, including myself, Küng accomplishes a challenging task: to preserve all the best qualities of the first edition while both extending the scope and deepening understandings about strategic management theory in application to media industries. She has thoroughly updated an already rich assortment of case studies to ensure a much needed contemporary view of how theory informs practice, and the reverse."

Gregory Ferrell Lowe
University of Tampere

"Once again, Lucy Küng has produced the standard text in media management. Fully updated, it offers a comprehensive and accessible guide to strategic management in the media for students, lecturers and researchers. It is compulsory reading in my classes!"

Ulrike Rohn
President of the European Media Management Association (EMMA)

Sample Materials & Chapters

Chapter 4: Strategic Responses to Technological Change


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ISBN: 9781473929500
ISBN: 9781473929494