- Paul Blakey - Northumbria University, UK
Marketing | Sport Management | Sports Studies
The field of sport marketing is an exciting and fast-moving part of the sports industry that presents new challenges requiring innovative and effective solutions. Engagement with sport marketing therefore equips students with valuable transferable skills necessary for all sport managers of the future.
A book that introduces level 4 and 5 learners to the world of marketing within sport in a manner they can relate to.
This book is perfect, excepting that is it UK based. However, the format is perfect, the concepts presented are done so in a familiar and systematic manner, and the price is SO reasonable.
Doesn't really provide full picture
A very good book - with key elements used to supplement session content
A comprehensive text which concisely outlines key techniques for effective sports marketing.
An excellent overview of marketing in sport. Well structured as a student textbook.
This is a simple to text book to follow, even for those that are not from a marketing background. It is well laid out and is an excellent introduction to sport marketing at undergraduate level.
The text offers excellent contextual examples and reflection points.
GREAT TEXT, EASY TO UNDERSTAND AND WELL LAID OUT SECTIONS
STUDENTS FIND IT EASY TO USE,
GREAT FOR A NON MARKETING SPECIFIC COURSE