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Social Research

Social Research
An Introduction

Second Edition
Additional resources:

December 2010 | 680 pages | SAGE Publications Ltd
A companion website is available for this text

The perfect book for any student taking a research methods course for the first time!

The new edition of David and Sutton's text provides those new to social research with a comprehensive introduction to the theory, logic and practical methods of qualitative, quantitative and mixed methods research. Covering all aspects of research design, data collection, data analysis and writing up, Social Research: An Introduction is the essential companion for all undergraduate and postgraduate students embarking on a methods course or social research project.

The second edition features:

- Brand new chapters on visual methods, case study methods, internet research, mixed methods and grounded theory

- Updated chapters on interviews, questionnaire design, surveys, and focus groups

- Improved coverage of qualitative and quantitative methods of data analysis, including practical instruction on the latest versions of software packages NiVivo 8 and SPSS 18

- An attractive new layout which aids navigability and enhances the book's student learning features

- A companion website ( with PowerPoint slides and links to useful websites

- Many more practical examples helping bring theory to life!

Designed for social science students with no previous experience, this book provides a balanced foundation in the principles and practices of social research.

Getting Started: Theory, Research Question and Research Design
Being Ethical
Literature Searching and Reviewing
Theory and Research: Quality and Quantity
Introduction to the Process of Qualitative Research
Qualitative Interviewing
Focus Groups
Case Study Research
Collecting Textual and Visual Data: Public and Private
Grounded Theory as an Abductive Approach to Data Collection
Introduction to Quantitative Research Design
Hypotheses, Operationalization and Variables
Survey Design
Collecting and Coding Quantitative Data
Methodological Innovations: Mixing Methods and E-Research
Introduction to Qualitative Data Analysis
Coding Qualitative Data: Qualitative Content Analysis
Semiotic and Narrative Forms of Discourse Analysis and Doing Conversation Analysis
Using Computer Software: Working with Nvivo8
Visual Analysis
Introduction to Quantitative Data Entry
Introduction to Quantitative Data Analysis: Describing Single Variables
Describing and Exploring Relationships between Two Variables
Inferential Statistics and Hypothesis-Testing
Data-Management Techniques
Presenting Research Findings


Very accessible, good coverage

Professor Li Wei
Linguistics , Birkbeck College, University of London
October 18, 2011

This is an excellent introductory text to social research, which is written in a student- friendly manner.

Mr Patrick Muigai
Schl of Tourism, Thames Valley University
October 6, 2011

The book is an excellent overview of the research methodology in social sciences. It is structured in a learner-friendly way.

Ms Kirsi-Marja Toivanen-Sevrjukova
Business Economics, North Karelia Polytechnic
September 23, 2011

An interesting and easy to read book.

Mrs Cheryl Hine
Teacher Training, Leeds City College
September 23, 2011

This will be a useful additional resource for detailed reading around specific subjects. It is supplemental because it is not focused on health but is still of use due to its clear explanations.

Mr Paul Taylor
Please select your department, Please select your institution
September 22, 2011

A valuable resource for introductory research methods. As I revise my module content in future years it may well be that I adopt this text as essential or recommended reading.

Mr Charles ELLIS
Policing and Criminal Investigation, Central Lancashire University
September 7, 2011

A clearly written, accessible text, giving students an overview to research methods.

Ms Jodi Roffey-Barentsen
Education , Farnborough College of Technology
September 1, 2011

I was very impressed with the range of issues explored in this book. It was easy to see how this will enable students to develop a comprehensive understanding of the range and complexities involved in undertaking social research.
I asked my colleague who was undertaking research at postgraduate level. the feedback suggested that it might be a little difficult for undergraduate students.

Mr Carlton Howson
Social Science , De Montfort University
August 27, 2011

This is a well set out book full of good advise for those embarking upon a dissertation or research.

Mr Harry Miller
Business School, Grimsby Institute of Further and Higher Education
August 22, 2011

Outstanding and thorough introduction to qualitative research. Thought-provoking and reflexive.

Mr Matthijs Kouw
Faculty of Arts and Social Sciences, Maastricht University
August 8, 2011

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ISBN: 9781847870131

ISBN: 9781847870124