You are here

Social Media for Academics

Social Media for Academics

© 2016 | 208 pages | SAGE Publications Ltd

Social media is an increasingly important part of academic life that can be a fantastic medium for promoting your work, networking with colleagues and for demonstrating impact. However, alongside the opportunities it also poses challenging questions about how to engage online, and how to represent yourself professionally.


This practical book provides clear guidance on effectively and intelligently using social media for academic purposes across disciplines, from publicising your work and building networks to engaging the public with your research.  It is supported by real life examples and underpinned by principles of good practice to ensure you have the skills to make the most of this exciting medium.


You’ll find advice on:

  • Using social media to publicise your work
  • Potential pitfalls and how to avoid them
  • The evolving role of social media in higher education
  • Defining digital scholarship
  • Managing your identity online
  • Finding time for social media
  • Near-future trends in academia.

Visit Mark's blog for more insights and discussion on social media academic practice at

Chapter 1: Social media and digital scholarship
Chapter 2: Using social media to publicise your work
Chapter 3: Using social media to build your network
Chapter 4: Using social media for public engagement
Chapter 5: Using social media to manage information
Chapter 6: Professional identity in an age of social media
Chapter 7: Communicating effectively online
Chapter 8: Finding the time for social media
Chapter 9: The future landscape of academic social media


Visit Mark's blog
Visit Mark's blog for more insights and discussion on social media academic practice.

Mark Carrigan understands academic engagement with social media to require more than enthusiastic exhortations or dumbed down lists of rapidly out-of-date apps. Social Media for Academics  offers a rich mix of research, scholarly commentary, discussion of key debates and potential pitfalls, personal experience and practical guidance which focuses not just on the how, but also the why of digital scholarship.

Pat Thomson, Professor of Education
University of Nottingham @ThomsonPat

Carrigan has achieved what I thought to be impossible - produced a clear cut, incisive guide for the contemporary academic who is confused (as most of us are) about how to engage fruitfully with social media. One of the most difficult things about social media is finding a way to be true to your own personal style, while projecting an appropriate academic identity. Carrigan manages this by organising the types of social media options in what I think is a way that won't date quickly. I highly recommend this book to my colleagues and to PhD students contemplating an academic career in a world that increasingly values public engagement and impact.

Inger Mewburn
The Australian National University

IF you'd asked me in 2009 what the future would be in academia for a  messaging/micro-blogging system limited to 140 characters, I'd have said - zilch.  Yet Twitter + blogs and many other social media have transformed science and academic practice in the interim. Mark Carrigan gives the first book-length and in-depth advice on the many ways in which scientists and academics are developing new paradigms of collective thought, writing and scholarly practice using social media. If you're still hesitating, get involved by starting here.

Patrick Dunleavy
Professor of Political Science and Public Policy, London School of Economics

There is no one in the world better placed than Mark Carrigan to offer advice to academics on how to operate in the new informational environment. This book is brimming with ideas and practical tips for how academics might communicate better in the Twitter age.   Brilliant, thoughtful and entertaining. 

Les Back
Goldsmiths, University of London

The book is called Social Media for Academics and I am pretty sure academics from any discipline could gain something from it... If you are thinking of venturing into the online world then this a great place to start your journey. And even if you consider yourself an old hand there is material here that will give you pause for thought.

Alex Marsh
Alex's Archives

For instructors

Inspection copies for this title are available digitally via VitalSource.

e-inspection copy

If you require a print inspection copy, please contact your local sales rep

Select a Purchasing Option

ISBN: 9781446298695
ISBN: 9781446298688