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Rethinking the Media Audience
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Rethinking the Media Audience
The New Agenda

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Other Titles in:
Audience Studies

August 1999 | 224 pages | SAGE Publications Ltd
Pertti Alasuutari provides a state-of-the-art summary of the field of audience research. With contributions from Ann Gray, Joke Hermes, John Tulloch and David Morley, a case is presented for a new agenda to account for the role of the media in everyday life.
 
PART ONE: THE SHAPE OF AUDIENCE RESEARCH
Pertti Alasuutari
Introduction
Three Phases of Reception Studies  
Ann Gray
Audience and Reception Research in Retrospect
The Trouble with Audiences  
Kim Schr[sl]oder
The Best of both Worlds? Media Audience Research between Rival Paradigms
 
PART TWO: THE NEW AGENDA: THE INSCRIPTION OF AUDIENCES
Joke Hermes
Media Figures in Identity Construction
Pertti Alasuutari
Cultural Images of the Media
Heikki Hellman
Legitimations of Television Programme Policies
Patterns of Argumentation and Discursive Convergencies in a Multichannel Age  
Ingunn Hagen
Slaves of the Ratings Tyranny? Media Images of the Audience
John Tulloch
The Implied Audience in Soap Opera Production
Everyday Rhetorical Strategies among Television Professionals  
To Be an Audience Birgitta H[um]oijer
David Morley
`To Boldly Go...'
The `Third Generation' of Reception Studies  

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