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Research Methods for Business and Management

Research Methods for Business and Management
A Complete Student's Guide

  • Jonathan Wilson - Principal Lecturer in Marketing, Lord Ashcroft International Business School, Anglia Ruskin University

December 2018 | SAGE Publications Ltd
Part 1: The foundations of business research
Chapter 1: Introduction to business research
Chapter 2: Defining the research problem and choosing your research topic
Chapter 3: Searching and reviewing the literature
Chapter 4: Research philosophies, strategies and approaches
Chapter 5: Research designs
Chapter 6: Ethical considerations
Part 2: Managing and planning research projects
Chapter 7: Individual projects (dissertations)
Chapter 8: Work-based projects
Chapter 9: Consultancy projects
Chapter 10: Project location
Chapter 11: Working with stakeholders
Part 3: Data collection
Chapter 12: Collection of secondary data
Chapter 13: Methods of collecting primary data
Chapter 14: Data collection using social media
Chapter 15: Sampling techniques
Chapter 16: Mixed methods
Part 4: Data analysis and dissemination
Chapter 17: Data analysis – Qualitative
Chapter 18: Data analysis – Quantitative
Chapter 19: Writing up your research project
Chapter 20: Dissemination to peers, lecturers, stakeholders and publication

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ISBN: 9781473953574

ISBN: 9781473953567