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Racism, Sexism, and the Media
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Racism, Sexism, and the Media
Multicultural Issues Into the New Communications Age

Fourth Edition


November 2012 | 336 pages | SAGE Publications, Inc
Racial and ethnic inclusiveness has grown to be more important in the United States as its society has become increasingly diverse. Racism, Sexism, and the Media: The Rise of Class Communication in Multicultural America, Fourth Edition examines how people of color fit into the fabric of America and how the media tell them and others how they fit.

Authors Clint C. Wilson, Felix Gutierrez, and Lena M. Chao perceive the rise of class communication as a result of the convergence of new media technologies and continued demographic segmentation of audiences as people of color grow as targets of and markets for the media. The Fourth Edition includes updated content on topics covered in the previous editions, such as film, television, radio, print media, advertising, and public relations, expanded coverage on women of color (including an integrated assessment of their media experiences), and new material on Muslim, Arab, and Asian groups and on new technologies and social media use and their impact.

The authors have arranged the chapters to facilitate a logical approach to the subject, providing readers more access to understanding how the media represent minorities.

 
PART I. MAJORITY RULES: "MINORITIES" AND THE MEDIA
 
1. Demographics
 
2. Media Matters
 
3. Disparaging the "Other"
 
PART II. RACISM AND SEXISM IN AMERICAN ENTERTAINMENT
 
4. "Bamboozling" Stereotypes Through the 20th Century
 
5. Race, Culture & Gender in the New Media Age
 
PART III. RACISM AND SEXISM IN PUBLIC COMMUNICATIONS
 
6. The Press: Whose (News) Media Is It?
 
7. Marketing and Advertising: The Media's Not So Silent Partners
 
8. Public Relations: An Opportunity to Influence the Media
 
PART IV. OVERCOMING RACE AND GENDER INSENSITIVE MEDIA
 
9. Advocacy: Keeping Their Feet to the Fire
 
10. Access: Equitable Hiring Principles Elude Media Employers
 
11. Alternative Media

I think this book covers many important topics that are relevant to my course. However, as a community college instructor, I have to weigh the value of the content against the cost to students. As such, I decided that I couldn't justify the money students would have to pay for this book.

Dr Anna Hackman
Humanities Social Sciences Div, Seattle Central Cmty College
November 25, 2015

Definitely a cogent text with which to introduce students to these important themes and their interconnections.

Mr DOUGLAS ANDERSON
Humanities Fine Arts Dept, Front Range Community College
December 11, 2014

Excellent text. Loved the depth of issues.

Professor Charles Little
Cmmctn & Media Studies, Santa Ana College
July 19, 2014

Didn't receive the review text

Mr Ahmed Abdelaal
Marketing , Hamline University
March 27, 2014

Not specific enough to sport context for me to adopt for my course purposes.

Dr Nicole LaVoi
Sch Of Kinesiology Leisure Std, Univ Of Minnesota-Twin Cities
March 14, 2014

I'll adopt individual chapters where fitted, but as a textbook, it doesn't fit into the undergrad classes I'm teaching.

Thanks for sending the review copy!

Dr Xi Cui
Communication, Dixie State University
October 25, 2013

I found that this book is very informative and breaks the information down well so that the students can understand it.

Miss Aloni Hill
Mass Communications Dept, Virginia Union University
January 9, 2013

The book arrived far too late for me to submit it as a textbook for my winter course. I got it mid Nov and my decision date was Nov 1. No time to review and decide whether or not to use it.

Dr Valerie Pruegger
Psychology, Univ of Calgary
November 22, 2012

Sample Materials & Chapters

TOC

CH 1

CH 8


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Paperback
ISBN: 9781452217512
£66.00

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