Racism, Sexism, and the Media
Multicultural Issues Into the New Communications Age
- Clint C Wilson II - Howard University, USA
- Felix Gutierrez - University of Southern California, USA
- Lena Chao - California State University, Los Angeles, USA
Mass Communication (General) | Sociology (General)
Authors Clint C. Wilson, Felix Gutierrez, and Lena M. Chao perceive the rise of class communication as a result of the convergence of new media technologies and continued demographic segmentation of audiences as people of color grow as targets of and markets for the media. The Fourth Edition includes updated content on topics covered in the previous editions, such as film, television, radio, print media, advertising, and public relations, expanded coverage on women of color (including an integrated assessment of their media experiences), and new material on Muslim, Arab, and Asian groups and on new technologies and social media use and their impact.
The authors have arranged the chapters to facilitate a logical approach to the subject, providing readers more access to understanding how the media represent minorities.
I think this book covers many important topics that are relevant to my course. However, as a community college instructor, I have to weigh the value of the content against the cost to students. As such, I decided that I couldn't justify the money students would have to pay for this book.
Definitely a cogent text with which to introduce students to these important themes and their interconnections.
Excellent text. Loved the depth of issues.
Didn't receive the review text
Not specific enough to sport context for me to adopt for my course purposes.
I'll adopt individual chapters where fitted, but as a textbook, it doesn't fit into the undergrad classes I'm teaching.
Thanks for sending the review copy!
I found that this book is very informative and breaks the information down well so that the students can understand it.
The book arrived far too late for me to submit it as a textbook for my winter course. I got it mid Nov and my decision date was Nov 1. No time to review and decide whether or not to use it.