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Qualitative Data Analysis from Start to Finish

Qualitative Data Analysis from Start to Finish

November 2013 | 240 pages | SAGE Publications Ltd
Are you new to qualitative research? Are you planning to do interviews or focus groups and wondering what on earth you'll do with the data once it's collected? Do you have a pile of transcripts staring at you right now and are you lost as to how to identify themes, code your data and work out what it all means?


Fear not, help is here! In this brilliant new book, Jamie Harding breaks down the process of analysing qualitative data into simple, retraceable steps. After providing some top tips for designing your research and collecting your data, he takes you through the different stages of analysis, from the first reading of your transcripts, to presenting your findings in a report or dissertation. For each stage of the process there are demonstrations using real data and exercises for you to perform yourself. He unpicks what happens behind the scenes in qualitative data analysis - the bit that's hard to learn without seeing it happen and trying it for yourself. While acknowledging that there are many different forms that qualitative data analysis can take, the book provides a series of ideas and examples that you will find invaluable when analysing your own data.


This book is perfect for all social science students who are struggling with data analysis and are looking for someone to guide the way.

Structure of the Book  
The Interviews and the Focus Group  
Introduction to Data Analysis  
Beginning the Study
Qualitative and Quantitative Research  
Mixed Methods  
Critical Research  
Induction and Deduction  
Research Designs  
Negotiating Access  
Maximising Response  
Forms of Collection Data  
Ethical Issues  
Further Reading  
Collecting and Managing Interview and Focus Group Data
Distinctive Features of Qualitative Interviews  
Types of Qualitative Interview  
Modes of Data Collection  
Qualities of the Qualitative Interviewer  
Planning the Interview and the Interview Guide  
Unplanned Probes  
Planning a Focus Group  
Moderating a Focus Group  
Piloting for Interviews and Focus Groups  
Recording and Transcription of INterview and Focus Group Data  
Further Reading  
First Stages of Analyzing Interview Data - Making Summaries and Making Comparisons
Summarising Interviews  
Summarising Interviews: Examples  
Summarising Interviews: Exercise  
The Constant Comparative Method  
Reaching Findings Using the Constant Comparative Method  
Further Reading  
Using Codes to Analyse an Illustrative Issue
Step 1: Identifying Initial Categories Based on Reading the Transcripts  
Step 2: Writing Codes Alongside the Transcripts  
Step 3: Reviewing the List of Codes, Revising the List of Categories and Deciding Which Codes Should Appear in Which Category  
Complete List of Codes Used in Relation to Reflective Practice  
Step 4: Looking for Themes and Findings in Each Category  
Further Reading  
Identifying Conceptual Themes and Building Theory
Characteristics of Conceptual Themes  
Two Helpful Tools for Identifying Conceptual Themes  
Analysing a Conceptual Theme Step by Step  
Further Reading  
Alternative Approaches to Analyzing Qualitative Data
Deductive Coding and Analysis  
Narrative Analysis  
Computer Assisted Qualitative Data Analysis (CAQDAS)  
Further Reading  
Analyzing Focus Group Data
Individual Data Analysis  
Group Data Analysis  
Avoiding Reaching Findings that Lack Validity  
Group Interaction Data Analysis  
Combining Analysis of the 'How' and the 'What'  
Further Reading  
Writing about Research (1) - Methodology and Findings
Checking Validity  
The Methodology Section  
Writing About Qualitative Findings  
Further Reading  
Writing about Research (2)- Making Links to the Literature
The Literature Review  
The Role of the Conclusion  
An Example - Writing the Literature Search and Conclusion in Relation to Student Employment  
Further Reading  

Excellent, clear and informative. Will strongly recommend to undergraduate and MA students working on their Dissertations

Mr Iain Jones
Education Department, Newman University
October 13, 2014

This is fantastic resource for students looking to bridge the often intimidating gap between collecting data and then knowing what to do with it. It explains abstract concepts like coding in a very relatable manner with lots of examples to hand for iillustration. It also outlines the process of linking empirical findings back to theory which is highly useful.

Dr Kevina Cody
School of Marketing, Dublin Institute of Technology
July 15, 2014

very helpful book to supplement the information presented to students

Mrs Adele Creer
computing, Isle of Man College
June 19, 2014

A practical qualitative data analysis book for both postgraduate taught and postgraduate research students.

Dr Krishna Regmi
Clinical Education and Leadership, Faculty of Heath and Social Sciences
April 23, 2014

A fantastic 'go to' text for beginners and refreshers.

Ms Alison Devine
Clinical Education, Edge Hill University
April 1, 2014

A detailed, easy to folow guide to qualitative data analysis.

Mr Michael Parsons
Faculty of Business and Society, University of South Wales
March 18, 2014

a vital and much needed text

Dr Liane Purnell
Department of Education, Newman University College
February 24, 2014

Great book, not too critical, pragmatic understanding of qualitative analysis

Dr James Byron-Daniel
School of Psychology, University of the West of England, Bristol
February 13, 2014

Awaiting responses from students

Professor Erhabor Idemudia
Psychology Department, North-West University (MC), PB X2046, Mmabatho, 2735, South africa
February 11, 2014

Students often need to develop their understanding of the research process and the elements within it. This text offers a comprehensive view of data analysis which will be useful for students and academics to find practical ways of doing this in final year research modules

Mrs Liz Cade
Health , Glyndwr University
December 20, 2013

Sample Materials & Chapters

Chapter 1

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For instructors

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