Principles and Practice
Creative Industries | Media Economics | Publishing
- Iain Stevenson, Director, UCL Centre for Publishing
At last, a readable, authoritative and comprehensive book for students, readers and practitioners in print and digital publishing.
The book guides the reader through the history of publishing and the main issues facing the industry today. Among these are:
- Legal conundrums
- Cultural conflicts
- Trade practices
- Publishing within and across sectors
- Editorial requirements
- The challenge of electronic publishing
- Making your ideas count in print
- Rationalization and the growth of corporate publishing cultures
The result is an exciting one stop guide, written with real flair and aplomb. Packed with helpful real-world examples and illustrative interviews this practical resource leaves no stone of the publishing industry unturned.
This is an indispensable and highly-readable study of the publishing industry past, present and future. For students and professionals in publishing it provides an authoritative, up-to-date and reliable account of their complex and rapidly changing industry. For those interested more broadly in the role the creative industries play in the modern world this is a fine introduction. It is to be highly recommended.
Written for anyone wishing to learn about the Anglophone publishing industry, this text fills a long-standing gap in the market. It covers each of the publishing functions, as well as the processes associated with creating and disseminating print and digital products... Guthrie's text is an industry overview for professionals, but is scholorly enough to make it an ideal student textbook.
Absolutely first rate. I wish I'd had a text like this in front of me when I started Black Sparrow in 1966! Everything is organized and laid out in the most helpful way. I shake my head when I realize I had to discover how to publish books, the hard way, through trial and error. Publishing is a remarkable achievement.
'This is a very concise and easy to understand summary of the publishing industry. The book covers all the different stages that go into publishing a book, from acquisitions to marketing. Guthrie even has sections on the history of the book industry from the beginning, leading to the ebook craze. Guthrie manages to be honest about the different arguments, and gives a very good look at both sides of every argument. For anyone remotely curious about the nuts and bolts of the industry, this book is probably what you are looking for.'
'Guthrie’s book provides a comprehensive guide to publishing issues some other sources skim over. Subjects such as possible cultural conflicts and varying trade practices are explored accessibly but authoritatively. While Guthrie writes about both publishing and self-publishing, Publishing: Principles and Practice is laid out for maximum usability, allowing readers to search out relevant passages with ease. Guthrie writes in a welcoming, almost casual style mixing in interviews and real world examples to illustrate his assertions and stop things stagnating.'
Provides the reader with a detailed account of all aspects of the publishing process with excellent and vivid examples.
Fantastic textbook. Clear and plain speaking. Excellent coverage and shifts between basic and complex material quickly.
Great book, ideal for our MA in Publishing.
This is a very welcome book! Excellently written, with lots of the key details new students of publishing need to know!