Public Relations
Concepts, Practice and Critique
- Jacquie L'Etang - Queen Margaret University
"An excellent text for encouraging students to think critically about key public relations issues. Not only does it help students to develop a deeper appreciation of public relations, it also helps them to develop valuable learning skills."
- Amanda Coady, The Hague University
"A typically excellent piece of work from Jacquie L'Etang. Critical of every basic concept and provocative to all students. Ideal for second and final year undergraduates, plus MA students."
- Chris Rushton, Sunderland University
- David McKie, Waikato Management School
"At long last fills a void in the landscape of text books on public relations theory and practice... it develops critical thinking skills while exposing interdisciplinary approaches and providing a very solid foundation for lively debate and further study
- Julia Jahansoozi, University of Central Lancashire
This book introduces students to the key concepts in Public Relations, with 12 chapters providing clear and careful explanations of concepts such as:
- Reputation
- Risk
- Impression management
- Celebrity
- Ethics
- Persuasion and propaganda
- Emotional and spiritual dimensions of management
- Promotional culture and globalization
Drawing on a wide range of interdisciplinary sources, Jacquie L'Etang also encourages students to think critically about public relations as an occupation. Student exercises, 'critical reflections', vignettes and 'discipline boxes' help students to widen their intellectual perspective on the subject, and to really engage the thinking that has shaped both the discipline and practice of public relations.
A typically excellent piece of work from Jacquie L'Etang. Critical of every basic concept and provocative to all students. Ideal for second and final year undergraduates, plus MA students.
This book is very good. However, I can not adopt it for PR Management course. I think this book is better for postgraduate (i.e master and PHD studies) for resource.
Interesting collection of up to date and relevant essays. Useful intro to key theories and concept both for more experienced undergraduate students and for graduates new to PR.
Key resource for new MSIn3002 marketing Communications course
The book is a must for any PR/Communications programme as the author is a highly respected academic.
A valuable text on public realtions theory, written in a clear accessible to a student style, introduces main concepts and theories on public relations in a provoking and critical thinking stimulating manner.
An excellent text for encouraging students to think critically about key Public Relations issues. Not only does it help students to develop a deeper appreciation of Public Relations, it also helps them to develop valuable learning skills.
Jacqui L'Etang made a fantastic book, showing PR from totally different aspects as I learned it in the 70s.
An excellent collection of theories applicable to current and future practicioners, with useful chapter end summaries via key questions. Excellent for students of PR interested in current concepts.
A useful overview of the subject that is easily accessible for undergraduate students studying PR and promotional culture.
