Skip to main content
Login
Forgot password?
Don’t have an account?
Create account
Find My Rep
Careers
Log in
Contact
My account
Log out
Toggle navigation
Disciplines
Social Sciences & Humanities
Aging & Gerontology
Anthropology
Area & Ethnic Studies
Arts & Humanities
Business & Management
Communication & Media Studies
Counseling & Psychotherapy
Criminology & Criminal Justice
Cultural Studies
Economic & Development Studies
Education
Family Studies
Gender & Sexuality Studies
Geography, Earth & Environmental Science
History
Interpersonal/Domestic Violence
Politics & International Relations
Law
Psychology
Public Affairs
Research Methods, Statistics & Evaluation
Religion
Social Work & Social Policy
Sociology
Study Skills
Vocational & Professional Studies
Health, Life & Biomedical Sciences
Allied Health & Other Health Specialties
Biology
Clinical Medicine
Health Services
Life & Biomedical Sciences
Nursing
Plant & Agricultural Sciences
Public Health
Veterinary Medicine
Engineering and Physical Sciences
Computing
Engineering & Materials Science
Mathematics, Physics & Chemistry
Products
Books
Journals
Learning Resources
Open Access
Resources
Journal Authors/Editors/Reviewers
Instructors
Book Author/Editors
Societies & Associations
Librarians
Researchers
Subscription Agents
Rights and Permissions
Book Sellers
Advertising & Promotion
Students
Sage Talks
Open Access
About
About Us
Careers
Locations
News Room
Search
Created with Sketch.
Search
cart
Created with Sketch.
Cart
You are here
Search
>
English
>
Business & Management (General)
>
Marketing (General)
> Academic Book
×
×
×
Filters
REFINE BY
Reset all
Product type
plus
Created with Sketch.
minus
Created with Sketch.
(-)
Remove Academic Book filter
Academic Book
Disciplines
plus
Created with Sketch.
minus
Created with Sketch.
(-)
Remove Business & Management (General) filter
Business & Management (General)
(-)
Remove Marketing (General) filter
Marketing (General)
Consumer Marketing (10)
Apply Consumer Marketing filter
Advertising & Promotion (4)
Apply Advertising & Promotion filter
Marketing Strategy & Theory (2)
Apply Marketing Strategy & Theory filter
Political Marketing (2)
Apply Political Marketing filter
Services Marketing (2)
Apply Services Marketing filter
Social Marketing (2)
Apply Social Marketing filter
Marketing Research (1)
Apply Marketing Research filter
Public Relations (Practice) (1)
Apply Public Relations (Practice) filter
Relationship Marketing (1)
Apply Relationship Marketing filter
Status
plus
Created with Sketch.
minus
Created with Sketch.
Published (36)
Apply Published filter
Available As
plus
Created with Sketch.
minus
Created with Sketch.
e-book (31)
Apply e-book filter
Inspection Copy (8)
Apply Inspection Copy filter
Published by
plus
Created with Sketch.
minus
Created with Sketch.
Sage UK (20)
Apply Sage UK filter
Sage US (16)
Apply Sage US filter
Companion
plus
Created with Sketch.
minus
Created with Sketch.
SAGE (1)
Apply SAGE filter
Language
plus
Created with Sketch.
minus
Created with Sketch.
(-)
Remove English filter
English
Search Results
Products
Events
Site search
36 Results Found
Show:
12
24
48
96
Sort by:
Price - lowest first
Price - highest first
Title - A to Z
Title - Z to A
Author - A to Z
Author - Z to A
Publication Date - Newest to Oldest
Publication Date - Oldest to Newest
Pages
1
2
Grid view icon
Created with Sketch.
List view
Created with Sketch.
Consumer Activism
Democracy in Decline
Consumer Research
The Cultural Intermediaries Reader
Social Marketing Casebook
Spaces for Consumption
Understanding Children as Consumers
Corporate Communications
Problems in Marketing
Consumer Culture and Postmodernism
Advertising in Modern and Postmodern Times
Strategy as Practice
Writing Marketing
Understanding the Consumer
Public Information Campaigns and Opinion Research
Marketing - The Retro Revolution
The Innovating Organization
A General Theory of Competition
International Advertising
Brands, Consumers, Symbols and Research
Advertising to Children
Social Responsibility in the Global Market
Consumerism
The McDonaldization Thesis
Pages
1
2
×
Close
×
Close