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Welcome MARK1800 Marketing Essentials & MARK1500 Principles of Marketing students

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Thank you for checking us out!

This page has been designed to help you understand the recommended reading for your course, the buying options available to you and to help you save time and spend less while getting 24/7 access, better grades and value for money! Here’s how...


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Save Time

Your lecturer has recommended one key book for your module. It covers everything that you will be looking at in your course and makes the subject fun and easy to get to grips with.

(If you're only interested in getting 25% off, scroll to the bottom of the page for details)


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24/7 Access

Access the book where you want and how you want, regardless of where in the world you are. Whether you prefer to read in print, digitally or a bit of both - if you’re not sure take the quick quiz - there is a solution to suit you.


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Get better grades

Regardless of whether you prefer print or digital, the book covers aspects of marketing and incorporates many real life examples and new trends. These will be useful for you to include in your assignments or exams and help you apply what you’ve learnt.



Whenever you see these icons, click on them for online bonus features….

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Quick tests to check

your understanding

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Further reading to

improve your grades

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Video snapshots to

help with your exam revision

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Hear Past Students'

journeys from degree to job



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Colour coded boxes in every chapter help direct you to the key areas, giving you short bursts of information supported by various examples.


Get Value for Money

Remember that if you buy the paperback version you also have access to the digital version of this book  - some of you may simply just want to read the book digitally but for all of you, this also offers online bonus features which include quick tests, further reading, videos and other students’ experience from degree to job … giving you great Value for Money.


Spend Less

Spend less

Because we're committed to helping support your academic journey, we're giving you 25% off and FREE P&P



Here’s what you need to do:

Masterson Cover


1.   Select ISBN: 9781526426321 and click “Buy Now"    

       RRP: £45.99

       Less 25% Discount: £34.50

2.    Enter the discount code UK17STDMU at checkout and press ‘Apply’

3.    Wait for your postman to deliver it and start reading!



Wishing you the very best of luck with your studies!

The team at SAGE Publishing Logo


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