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Portfolio Building Activities in Social Media
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Portfolio Building Activities in Social Media
Exercises in Strategic Communication

Second

Other Titles in:
Public Relations (Analysis)

November 2021 | 128 pages | SAGE Publications, Inc

Featuring 125 real-world activities across various social media platforms!

Portfolio Building Activities in Social Media shows students how to communicate on social media professionally and strategically by giving them hands-on experiences with real-world challenges. From brand analyses to budget assignments to pitch activities, this practical exercise guide offers students multiple opportunities to create and build their portfolio of work. Designed to be used with Freberg’s Social Media for Strategic Communication, but flexible enough to bundle with any PR textbook, these exercises are useful to any professor looking to incorporate more activities around social media and digital brand development.

Bundle and save!

Students only pay $5 for this workbook when bundled with the print version of Social Media in Strategic Communication.  

Visit the author’s blog at http://karenfreberg.com/blog/ to get tips for teaching the course, industry related news, & more!

 
Part I: Foundation for Creating a Strategic Mindset
 
Chapter 1: Introduction to Social Media: An art and science
 
Chapter 2: Ethical and Legal Fundamentals of Social Media
 
Chapter 3: Personal and Professional Branding for Social Media
 
Chapter 4: Diversity and Inclusion in Social Media
 
Chapter 5: Industry Qualifications and Roles in Social Media
 
Chapter 6: Research in Social Media: Listening, Monitoring, and Analysis
 
Part II: Understanding SM Strategy (Creative and Scientific Approaches)
 
Chapter 7: Strategic Planning for Social Media
 
Chapter 8: Influencer Marketing
 
Chapter 9: Paid Media
 
Chapter 10: Strategic Writing for Social Media
 
Chapter 11: Audience Segmentation and Analysis
 
Chapter 12: Creating, Managing and Curating Content (Strategies, Tactics, and Key Messages)
 
Chapter 13: Measurement, Evaluation, Budget and Calendar Considerations for Social Media
 
Part IV: Application and Future Considerations
 
Chapter 14: How social media is applied: Exploring different specializations + case studies I
 
Chapter 15: How social media is applied: Exploring different specializations + case studies II
 
Chapter 16: What does the Social Media World have that is new?

For instructors

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Paperback
ISBN: 9781071828038
£34.99