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Political Advertising in Western Democracies
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Political Advertising in Western Democracies
Parties and Candidates on Television


Other Titles in:
Political Communication

February 1995 | 248 pages | SAGE Publications, Inc
In recent years political campaigns in Western democracies have relied increasingly upon television advertising to promote candidates and/or political parties. Campaigns in North America were the first to channel political messages in this way and many European campaigns have been based on the United States models. This comparative analysis highlights the differences and the similarities of campaigns in Western democracies.

The various campaign styles, their methods and approaches reflect the unique political and cultural traditions of each country. Written by renowned contributors, the chapters are based on the most recent campaigns in the countries represented.

Lynda Lee Kaid and Christina Holtz-Bacha
An Introduction to Parties and Candidates on Television
Christina Holtz-Bacha and Lynda Lee Kaid
A Comparative Perspective on Political Advertising
Media and Political System Characteristics  
Margaret Scammell and Holli A Semetko
Political Advertising on Television
The British Experience  
Anne Johnston and Jacques Gerstlé
The Role of Television Broadcasts in Promoting French Presidential Candidiates
Christina Holtz-Bacha and Lynda Lee Kaid
Television Spots in the German National Elections
Content and Effects  
Gianpietro Mazzoleni and Cynthia S Roper
The Presentation of Italian Candidates and Parties in Television Advertising
Akiba A Cohen and Gadi Wolfsfeld
Overcoming Advertising and Diversity
The Utility of Television Political Advertising in Israel  
Karen Siune
Political Advertising in Denmark
Kees Brants
The Blank Spot
Political Advertising in the Netherlands  
Tom Moring
The Northern European Exception
Political Advertising on TV in Finland  
L Patrick Devlin
Political Commercials in American Presidential Elections
Lynda Lee Kaid and Christina Holtz-Bacha
Political Advertising across Cultures
Comparing Content, Styles and Effects  

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ISBN: 9780803953529
£39.99