- Daniel Neyland - University of Lancaster, UK
Data Collection & Analysis | Qualitative Research (General)
Taking readers through the practical history of ethnography from its anthropological origins through to its use in a ever-widening variety of organizational, academic and business contexts, this book covers the whole research project process, starting with research design, and dealing with such practical issues as gaining access, note-taking, project management, analysing one's data and negotiating an exit strategy. It is highly practical and incorporates a range of case studies, illustrating organisational ethnography at work.
This book is an invaluable resource for anyone wanting to plan and conduct their own ethnographic, observational or participant observational research in an organizational context, whatever their level of experience and regardless of whether they are studying a business organization or other types of organization such as schools and hospitals.
Great book. Fits like a glove to the course in Organizational Analysis.
A well considered text that covers the whole research process for researchers seeking to undertake ethnography in an organisation.
Well it is a difficult question. In general I am very much in favor of introducing ethnography to the students. I am supervising various groups working ethnographically. However, the examples discussed in the book seemed to be too far away from the fields and questions I expect the students to work with.
Useful for research methods in PR
This is a terrific study material for those students who is planning to explore the real-life managerial practice.