You are here

Resources to help you transition to teaching online

Instructors: To support your transition to online learning, please see our resources and tools page whether you are teaching in the UK, or teaching outside of the UK.

Inspection copy update April 2020: Due to the current restrictions in place in response to COVID-19, our inspection copy policy has changed. Please refer to our updated inspection copy policy for full details. If you have recently placed an inspection copy order with us, we will be in touch to advise of any changes.

Organizational Aspects of Health Communication Campaigns
Share

Organizational Aspects of Health Communication Campaigns
What Works?

Edited by:

Other Titles in:
Health Communication

July 1993 | 250 pages | SAGE Publications, Inc
How do organizations such as universities, television and radio networks, advertising agencies, voluntary groups, community and government agencies collaborate to make a successful campaign? How do organizational dynamics or structures influence campaign outcomes? This book explores these questions by bringing together campaign experts and leading management scientists to investigate the organizational dimensions of some of the most high-profile health campaigns in the United States.
 
Introduction
Thomas E Backer and Ginna Marston
Partnership for a Drug-Free America
An Experiment in Social Marketing

 
Robert T Golembiewski
Commentary
Mary Ann Pentz and Thomas W Valente
Project STAR
A Substance-Abuse Prevention Campaign in Kansas City

 
Leonard D Goodstein
Commentary
D Lawrence Kincaid et al
Turkey's Mass Media Family Planning Campaign
David Krackhardt
Commentary
June A Flora with Darius Jatilus et al
The Stanford Five-City Heart Disease Prevention Project
Peter B Vaill
Commentary
Everett M Rogers
Diffusion and Re-Invention of Project DARE
Mark Kiefaber
Commentary
Kathryn C Montgomery
The Harvard Alcohol Project
Promoting the Designated Driver on Television

 
Jean M Bartunek
Commentary
 
Synthesis

Preview this book

For instructors

To inquire about the availability of this title for review (print and/or digital), please contact your local sales representative or call (800) 818-7243.

Select a Purchasing Option

ISBN: 9780803949980
£65.00