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Well structured book, with easy to understand sections.
Good compliment of theory and practice.
The book sufficiently presents various trends and aspects of Tourism Marketing in a very simple and modern way. It goes beyond the limits of a purely descriptive theoretical book and reaches up to an excellent demonstration and combination of theory with practical examples, while the use of case studies reinforces the transmission of knowledge. The structure is clear and consistent in all the chapters and the use of 'Gurus' provide sound practical examples which successfully complement the effort of theoretical application.