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Adopting social media as a vehicle to communicate academic research is not an easy task and is generally not very well understood. The true value in this book is in providing a step-by-step breakdown of the strategic capabilities of this medium and highlighting the almost endless possibilities, as well as the pitfalls, when using it to promote one’s research. It will be a guiding light for professorial ‘noobs’ looking to espouse the value of their efforts through digital and social channels.
Written by experts on communicating research to publics, this book is a steadfast guide to the fast-paced world of social media. It usefully positions the use of social media in the broader contexts of its history as well as the research lifecycle, and the practical chapters are brilliantly illustrated with informative and entertaining examples. From the novice social media dabbler to the platform veteran who wishes to expand her repertoire, academics and other knowledge workers will benefit from this sharply-written book.