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Social Media Marketing is one of my favourite social media textbooks. It contains a great balance of theory which is applied and explained well. Dahl addresses emerging and new concepts which are rarely included in other texts, such as social messiness, the experience economy and social contagion.
Finally, a book on Social Media Marketing that will stretch the inquisitive minds of new generation of students. Addressed to digital natives, this book excels at providing frameworks they can apply to their innate understanding of the digital world. Help them analyse this world. Question it. Change it. That to me is a winning formula. Relevant, rigorous and reflective.
It fits in well with the new technologies on marketing and the updates to social media. A clear and easy read for college students.
Dahl’s second edition of Social Media Marketing continues to intertwine the theory desired by academics with the up-to-date social media content students crave. He has added new chapters that address issues in social media marketing that I have not seen in other social media marketing books. I recommend this for undergraduates and graduate students needing to brush up on their knowledge.