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“This book offers the best of all worlds for those interested in intercultural communication in the Indian context. The authors have included the state-of-the-art in terms of theorizing and research on intercultural communication with the application and culture-specific knowledge about India. It is the ideal blend of the global and local focus. This book will be of great interest to students, scholars, practitioners, business people, and politicians interested in the unique intercultural context of India.”
“This Rao–Thombre volume on intercultural communication, steeped in the container of India’s rich and diverse multicultural ethos, is a must-read for scholars and practitioners of intercultural communication and South Asian studies.”
“This work provides a foundational primer on intercultural communication not only as a way to ‘improve Indians’ understanding of themselves’ but to also convey insider knowledge that bridges the gap between Indian and non-Indian cultures. It is a thoroughly refreshing reminder of the power and impact of the field of communication studies in the global context.”
“An extremely useful book at a very important time. Many Indians wrongly assume that speaking many languages and living in different states makes one interculturally competent. This book, the first of its kind in India, brilliantly explains the relationship between language and culture, and the importance of addressing socio-political-economic issues to communicate effectively in India.”
“Rao and Thombre present a compelling argument for the unique cultural fusion that typifies India. Given the complex mosaic of India based on ethnicity, caste, religion, and language, the authors express surprise and dismay that more attention to the process of intercultural communication has not occurred in Indian education. This book is intended to open a dialogue between all the cultural stakeholders in India as well as for outsiders who want to better understand the Indian context.
“Rao and Thombre add much needed depth to the study of intercultural communication, exploring how intersections of culture and communication are lived and practiced in multicultural Indian society. This is an important book that challenges the disciplinary boundary of intercultural communication.”
“This work provides a foundational primer on intercultural communication not only as a way to ‘improve Indians’ understanding of themselves’ but to also convey insider knowledge that bridges the gap between Indian and non-Indian cultures.”