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A cogent and accessible book that explains how meanings are made through visual and material resources. A must-read for those interested in conducting visual analysis.
Doing Visual Analysis places visual communication at the heart of the political and social organisation of the everyday. It provides an excellent introductory 'tool kit' for researching how visual materials shape what we do, how we think, and how we experience the world.
"Recognizing that research questions are generated within a context of everyday life experiences and specific media use, this book guides students to good research design as it trains them in analytical skills. This innovative social semiotic approach is distinct among such texts and will benefit students and scholars alike."
Gives an solid insight to research fields concerning a semiological approach. I appreciate especially the chapters Packaging and Space design as they are normally not in focus in introductory literature and fill a certain gap. Doesn't convey a complete overview of image theory but illustrates nicely how one could conduct visual studies.
Easy to read style; logical progression of ideas; clear examples to demonstrate theory; very practical approach to deciphering the semiotics of advertising.
Well written and interesting. very suitable for under-graduate researchers.