You are in: Europe Change location
‘Innovation is driving economic and societal change, but it is still a myth or a black box. Professor Jay Mitra's new book dissects the myth and sheds light into the black box. The Business of Innovation is a brilliant, comprehensive tool to understand the critical factor dominating the knowledge economy in the 21st century.’
‘Edith Penrose memorably remarked that entrepreneurship was a slippery concept, in part because it reflected the diverse temperament and personal qualities of individuals. In The Business of Innovation, Jay Mitra successfully overcomes that slippery challenge by documenting how entrepreneurs bring about the conversion of innovative ideas into marketable products. His target audiences are high-end students and policy-makers. Both groups will appreciate this careful review of the evidence on how entrepreneurship “works”.'
‘No doubt innovation is decisive to make our future world a worthwhile place to live in. The Business of Innovation is outstanding in focusing on the macro and micro aspects of innovation as well as on the not less crucial view on innovation as a process. It does not only deal with innovative organizations and environments, but also with innovative people - mostly neglected in compilations on innovation research. Particular attention deserves the emphasis on innovative women.
‘In a world characterized by accelerated dynamism, innovation is a sine qua non for everyone irrespective of their life and work conditions. While this is the overall message conveyed by Jay Mitra’s new book, The Business of Innovation, he goes much beyond to provide a comprehensive analysis of the phenomenon highlighting its macro, micro and processual level features, operations and impact. Though the book is positioned primarily for graduate and research students, it is indeed a must-read for all who struggle to manage their lives in a VUCA world.’
‘This book offers a fresh look on the different facets of innovation processes. Jay Mitra says what it takes to be innovative. In combining the key economic and social theories with the empirical evidence he provides animating advice for global innovation practice as well as important guidance for politicians! The Business of Innovation is an excellent guidebook for students, practitioners and all other who are interested in the issue.’
This valuable textbook introduces fundamental concepts related to innovation and entrepreneurship not only at the micro-level but also with taking into account the meso-level and macro-level. Thus, this book is helpful in teaching business-related courses and classes focused on public policies, such as innovation policy and entrepreneurship policy. The volume contains valuable sections with self-assessment and research questions. However, it would be more useful if there were a glossary and more examples related to digital entrepreneurship.
A useful book that gives a macro and micro level overview, as well as reference to process. For me I would have liked to see a little more around practical implementation, as such if I recommend this to my students, it will likely be as a reference to dip in and out of, rather than as a full text to study.