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With the rapid growth in opportunities to work in the creative industries, there is a need for books that clearly outline the key issues. With a book rich with case studies and definitional materials, Davies and Sigthorsson have admirably met this challenge.Professor Terry FlewQueensland University of Technology
Very interesting and relevant
The book has proved to be applicable at all levels, with students engaging with it from first to third year - particularly useful in portfolio modules.
This is a great contextual account of the creative industries.
A very informative and well-balanced presentation that balances off the world of theory and concepts with the world of practice. This is of great benefit to students seeking to build their understanding of the world of the creative industries and future careers within it.
The book is highly informative for students on IOT2002 Innovation and Communication.
Its a gives a balance perspective from a practical angle.
Excellent introductory volume that provides an advanced and detailed overview of the field
Creativity used to be the difficult concept to define - now it has probably been overtaken by the concept 'creative industries'. However, this text does a sterling job at identifying, outlining and defining the many elements that go to make up this booming sector of industry. What makes it particularly interesting is that it includes the view of the creative industries from the perspective of working in it, then the definitions of what products and producers are involved, and ends with the broader picture of the creative economy and predictions for future trends.
Very good overview of the creative industries with excellent presentation of ideas about the structure and characteristics of the industry.
An easy-to-read and comprehensive book that discusses what it is like to work in the "Creative Industries" and what the fruit of your labour acctually is about. I will use it as a starting point for group discussions about internship on different firms, that my students undergo.