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'The book is an excellent overview...[it] serves to remind us that understanding business on a global level involves factors which are hugely important, including "political stability, efficient institutions and good governance"'
'This book is the ultimate companion for everyone interested in how to do business in emerging markets. With half of the globe's population living there, emerging economies contribute more to the world GDP than advanced nations and grow at a much faster pace. Having shaped and witnessed Turkey's transformation from import substitution to a liberal, export-oriented economy myself, I am fully conscious of the enormous potential as markets, traders, producers and even investors.
As Emerging Markets are the current and future growth markets, it is essential for students to gain insights into the subject matter as part of their international management education. This book is a good supplementary reading for non-specialized international management courses.
Emerging Markets are the current and future growth markets. Therfore, it is essential for students to gain insights into the subject matter as part of their international management education.
This is essential texbook for the module, as it covers a wide range of issues in emerging markets
Lot of valuable information but not attractive to use as a students textbook.
The book is very useful for understanding business opportunities and challenges in emerging economies. Recommended reading for undergraduate students studying international business subjects.
A easy to access introductory guide
complements other books adopted especially those on the enterpreneurship pathway.
I adopted it as essential reading
This book provides a good understanding of the overall structure of markets in emerging countries. it is an contextual basic for this kind of course.
good supplement to more focused text on international management/business
Very good book. Not as scholarly or theoretical as one would like for a Masters level course, but certainly adds value as a supplementary text-book.
This is an excellent book especially for students who know little about Emerging Markets and doing business in these contexts. The book starts by introducing Emerging Markets and what is meant by the term and then throughout the text it explains simply but thoroughly the institutional factors and/or voids to be considered when doing business in these contexts. I recommend it as an essential text on doing business in Emerging Markets. It would have been great if it had a section on case studies but still I would recommend it as it is easy to follow and comprehensive.
A good support reading material for students wishing to update their perspective of business in general, particularly in emerging markets.
Good supplementary book to International Marketing
A timely and informative textbook, providing good overview of emerging markets. Nice combination of "hard" (e.g. entry strategy) and "soft" (e.g. culture aspects and negotiation rules) facts should appeal to students.
Excellent supplementary text to an International Business course. Gives a great insight into emerging markets, with lots of practical information for students.
The book is not as engaging as some of this authors' other texts. However, the information is good.
The textbook provides a sufficiently focused overview of the background and the current topical issues in the frame of the emerging markets and relevant economies.