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Since the very first edition, Social Cognition has been the undisputed bible of the field, and this new edition is the best one yet. Insightful, authoritative, and beautifully written by two of the field’s most eminent researchers, it is an indispensable guide for students and scientists alike. The book that came first remains first.
Generations of researchers in social psychology have been schooled by Fiske & Taylor’s Social Cognition; their framing of the field is in our collective DNA. The Third Edition wonderfully enhances this tradition and is a reminder that Social Cognition is a must read for scholars in psychological science and beyond who seek to understand the rich dynamics of everyday life.
Two decades ago, as an undergraduate, the first edition of the Fiske & Taylor lured me into the field of Social Cognition. It’s been a steady companion ever since, allowing me to check what ‘The Bible’ had to say about pretty much anything I wanted to know about how the social mind works. Just as its predecessors, this new edition is bound to be the standard reference for the field.
Social Cognition has revealed as one of the most prolific areas of social psychology, and as a promising field of intersection with other disciplines. Since its very first edition, Social Cognition has been the reference book in this field. Fiske and Taylor, two of the field's most eminent researchers, show that it is perfectly possible to approach a topic that is broad and difficult without losing rigor or depth.
Social Cognition carefully explains and clearly organizes different approaches and models that address the way we think of people – as different from objects. Fiske and Taylor clarify how classic studies and early theories have developed into our current understanding of social cognition. The book is an invaluable resource, cleverly structured to provide easy access to very complex phenomena.
Fiske and Taylor has long been the go-to reference book for the field of social cognition. The new edition is as thorough, smart, and current as ever.