A very well written book with great examples from the industry (mostly UK-based), including interviews with industry specialists. The author connects theory and practice very well and makes the PR job sound interesting and diverse.
This is an introductory book that assists students who are new to the field of public relations. By intertwining theory, concepts and models with case studies and practitioner quotations, first year students are encouraged to not only understand what public relations is but why and how the tools and tactics of public relations should be utilized.
Will be considered for next year as obligatory reading.
The book was adopted as main textbook last academic year. However, the content was found to be less organized and over simplified when compared to other textbook.
Strong industry contributions. Student friendly text makes PR and wider communication concepts easy to understand.
Lacked sufficient academic referencing/evidence base - largely practice orientated. Might suit Year 1 students.
A refreshing new approach for an introductory text to public relations theory and practice.
Accessible and engaging introduction.
This book is useful to provide a basic and practically oriented overview of the field at the undergraduate level.
For a quick readable overview of the field, this new book is hard to beat.
I found the book interesting but perhaps based a bit too much on anglo-saxon theories, models and examples for extensive use in my classroom. However, I recommend it to my students as a supplement because of the fine explanations given for some complicated matters.
Comprehensive and accessible range of theory and practical approaches
A clearly laid out and informative book that gives a solid introduction to some of the key areas of public relations. A balanced approach to both theory and practice with good examples to help reinforce those ideas.
This is a good introductory text, with excellent examples of professional PR practice.
Written well and accessible for all students.
Extremely clear and well structured book. Ideal for undergraduates approaching PR for the first time.
A fabulous, fresh, readable introduction to the subject with lots of applied information; perfect for new undergraduates.