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too quantitatively focused
This is a great introductory book for undergraduate and postgraduate journalism and media students. It uses simple language and straight forward examples and avoids being verbose or alienating. However it is definitely a starter book rather than one for students who have already undergone a lot of research methods reading already.
Proved to be more generic that specific to media studies. I was looking for a text that would help students to specifically work with research questions using mass communication data. Hence i choose it as a supplementary text
Too simplistic for postgraduate research. More attention needed to be paid to qualitative methods of analysis.